Vimto is bringing back the seasonal limited-edition squash flavour ‘Winter Warmer’ for the winter months. Available across the off-trade in a 725ml bottle format (rrp: £1.25), Winter Warmer is on-shelf now until the end of January 2022.
This year’s limited-edition also sees the introduction of the new vitamin C & D fortification, following the introduction across the wider portfolio in March 2021.
Vimto senior brand manager Becky Unwin said: “We are incredibly excited to be re-introducing our seasonal limited-edition Vimto Winter Warmer squash, to help drive category value outside of the core season. This year, our squash will also be fortified with both Vitamins C and D and is perfectly placed to deliver those warming and comforting flavours that are ideal during the winter months. Vimto is a brand that consumers love and trust to deliver on quality and taste, so we’re thrilled to be relaunching it and continuing to excite customers with our bold and playful flavours.”