Last Updated on March 22, 2021 by Novotaste
Pom Wonderful is adding two new flavors to its Pom Antioxidant Super Tea lineup. The brand-new Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea combine the antioxidants of pomegranates with the benefits of tea, resulting in an alternative to traditional ready-to-drink teas. The new flavors will join the already robust Pom Antioxidant Super Tea line up, which includes a Pomegranate Peach Passion White Tea, Pomegranate Honey Green Tea, and Pomegranate Lemonade Tea.
The new Pom Antioxidant Super Tea flavors offer ready-to-drink tea options for consumers to easily enjoy while on-the-go this Summer:
- Pomegranate Elderberry Boost Tea is an antioxidant super tea, combining the antioxidant power of pomegranate and elderberry with a boost of black tea.
- Pomegranate Orange Blossom White Tea is a harmonious combination of crisp white tea, the antioxidants of pomegranates, and the flavor of orange blossom.
“We are thrilled to expand the Pom Tea family with two new refreshing flavors that offer the antioxidants customers have come to know and love from our expanding Pom drink lineup,” said Adam Cooper, Senior Vice President of Marketing for The Wonderful Company. “Now more than ever, consumers are looking to incorporate more antioxidants in their daily routines. Pom Teas are an easy and delicious way to do just that.”
The new flavors enter the marketplace at a time when the Pom Antioxidant Super Tea line is seeing strong demand. Pom Antioxidant Super Tea sales are up +25% in the past six months, compared to prior years. The launch of the two new flavors as well as the entire Pom Antioxidant Super Tea line will be supported with a robust digital and in-store presence.