Created to inspire fun and adventurous moments for Australians and Kiwis, Watermelon Mix will roll out on shelves nationwide from today.
The brand’s latest innovation combines a mix of two sweet and minty watermelon fruit flavours. Adding a vibrant colour contrast to each pack, the pink Tic Tac pill offers notes of sweet and juicy watermelon, while the red pill adds fruity flavours to amazing mint freshness.
Tic Tac Watermelon Mix aims to tap into popular flavour profiles during the warmer months. As the category continues to rebound strongly, Tic Tac fruit flavours have delivered double digit growth for the Mints category in the eight months to June 2021*.
Azzurra Puricelli, Marketing Manager for Tic Tac said: “As a brand, Tic Tac aims to encourage people to enjoy little moments of refreshment in their everyday lives.
“As the warmer weather approaches, our new Watermelon Mix flavour is the perfect addition to our range, offering consumers a delicious mix of cool mint and sweet fruit profiles.
“We hope our new Watermelon Mix flavour encourages people to take a break, enjoy a Tic Tac mint, and experience a refreshing moment this Summer.”
Made at Ferrero’s Lithgow production facilities, the new Tic Tac Watermelon Mix flavour will be available in 24g packs. Stockists will include supermarkets and local convenience stores with a recommended RRP of $1.99.
*IRI Scan data to the 06.06.21