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Last Updated on February 1, 2021 by Novotaste

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Consumers continue to seek comfort from food as they navigate the rise of new coronavirus variants, but many also are bored by the same-old, same-old after nearly a year at home – creating an opportunity for products that pair bold new flavors with the familiar and offer elevated twists on classics, according to experts with the flavor company Symrise.

Source: Pairing comforting, familiar foods with new global flavors helps consumers ‘travel with their taste buds’