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Last Updated on February 1, 2021 by Novotaste


Consumers continue to seek comfort from food as they navigate the rise of new coronavirus variants, but many also are bored by the same-old, same-old after nearly a year at home – creating an opportunity for products that pair bold new flavors with the familiar and offer elevated twists on classics, according to experts with the flavor company Symrise.

Source: Pairing comforting, familiar foods with new global flavors helps consumers ‘travel with their taste buds’