NOVOsolutions for pet & animal feed applications

The pet food industry is rapidly evolving. With pet owners becoming increasingly conscious of what they are feeding their animal companions, we notice a number of changes in this sector. More than ever, consumers are seeking pet foods with cleaner labels, with more natural ingredients and minimal processing, as well as products that offer added health and nutrition benefits. This parallels what we observe in human food which is unsurprising, as we consider our animals as extensions of our families and want to offer them the best and healthiest food available.

Novotaste is an excellent source of natural ingredients proven to both enhance the flavor of animal foods and provide various health benefits. Many essential oils that are easily incorporated into products have been shown to possess antioxidant, antimicrobial and antiviral activities. In this way, essential oils are an excellent way to offer added value to pet foods, while also adding a richness of flavor.

Novotaste also offers a line of savory systems, from filet mignon to smoked bacon to wild turkey and rosemary. Our winning flavors are as effective and delicious in human applications as they are for pets.