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Flavour trendsNOVOflavoursNovotaste
November 29, 2021

2022 Flavour Trends | A Complete Guide | Exclusive NPD Edition

The exclusive NPD edition of Novotaste's 2022 flavour trends, can be obtained by filling out the form below. Enter information in the required fields & we will e-mail you the…
Novotaste
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Flavour trendsNOVOflavours
September 29, 2021

Have you ever tried a pineberry, mangoberry or guavaberry?

While developing pineberry flavour profiles, the Novotaste R&D team was inspired to formulate two concept flavours: guavaberry & mangoberry. These creations can be adapted to most applications & their specific…
Novotaste
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Flavour trendsNOVOflavours
September 28, 2021

2022 Flavour Trends | A Complete Guide | Condensed Edition

Our extremely popular year-end review of 2022 flavour trends has finally arrived! This publication is unique, as it includes flavour trends from a variety of geographical locations, covers the full…
Novotaste
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Flavour trendsNOVOflavours
September 7, 2021

What does a pineberry taste like?

Pineberries actually do exist. They look like albino strawberries or like photoshopped strawberries. They are very rare & the majority of commercially grown fruit are destined for high-end restaurants. As…
Novotaste
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Ethnic, International & fusionFlavour trendsNOVOflavours
August 11, 2021

Pandan | The Vanilla of Asia

It’s often said that pandan is to Asia what vanilla is to the Western world. Though it does not taste like vanilla, but it can be used in similar applications…
Novotaste
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Flavour trendsNOVOflavours
March 25, 2021

Allergen-free nutty flavour profiles

Allergies are a growing public health concern. The rate of food allergies among children has increased 18% from 1997 to 2007, according to the Centers for Disease Control and Prevention…
Novotaste
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Flavour trendsNOVOflavours
November 16, 2020

Brandy, cognac, whisky and bourbon inspired flavours for various applications

In a recent article, we gave some insight into the growing popularity of gin. In this week’s newsletter we explore the ever-trending whiskey and the emerging trend of brandy, the…
Novotaste
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Flavour trendsNOVOflavours
October 16, 2020

Natural, vegan & kosher BACON flavours for everything & everyone

“Everything is better with bacon”, remarked Sara Perry in her recipe book of the same name. Whether or not you agree with her statement, there is no denying the raging…
Novotaste
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Beverage trendsFlavour trendsNOVOflavoursNovotaste
October 6, 2020

How to make your products taste & smell like authentic gin

Gin is still trending upwards "From gin tastings to gin distillery tours and even gin and tonic tea bags – gin is undeniably popular. The stats don’t lie: In 2017…
Novotaste
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Ethnic, International & fusionFlavour trendsNOVOflavours
September 8, 2020

Phở | Vietnam’s most popular flavour

At Novotaste, we understand the critical role of harmony in food science. The delicate yet elaborate interplay of flavouring compounds is undoubtedly an elusive art. Although every path to a…
Novotaste
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NOVOflavours
June 30, 2020

Blue raspberry + golden berry

Due to the everlasting popularity of blue raspberry flavour, we decided to fuse its profile with the pseudo-tropical notes of the golden berry. It tastes great in beverages, confectionary &…
Novotaste
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Ethnic, International & fusionNOVOflavours
June 28, 2020

The flavour of the mysterious Peruvian golden berry

The Physalis peruviana plant, which has its origin in Peru, grows a fruit. It has many regional names, but it is commonly referred to as a cape gooseberry, pichu berry…
Novotaste
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NOVOflavours
June 23, 2020

Quebec lumberjack flavour?

If your looking for a unique, yet distinct taste, composed of popular French Canadian ingredients, then you want to sample our Quebec lumberjack flavour. Imagine a lumberjack foraging through a…
Novotaste
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NOVOflavours
June 23, 2020

Blueberry-inspired flavours to celebrate St-Jean Baptiste Day

The Novotaste team wishes you Happy St-Jean Baptiste Day / l'équipe Novotaste vous souhaite une joyeuse fête de la Saint-Jean-Baptiste! In May 1870, a large fire destroyed two-thirds of the extensive Saguenay-Lac-Saint-Jean…
Novotaste
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Ethnic, International & fusionNOVOflavours
April 23, 2020

Arabic Coffee: A Unique twist on a classic flavour

Over 2.25 billion cups of coffee are consumed in the world every day. It is a universally popular beverage that is consumed for its characteristic flavour & stimulant effect. However,…
Novotaste
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Ethnic, International & fusionNOVOflavours
April 1, 2020

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

At Novotaste, we love food & flavour. As flavour producers, we have the privilege of working with everything the food industry has to offer. We get hands-on experience with the…
Novotaste
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NOVOflavours
March 6, 2020

BLUE is TRENDING | Flavoured & coloured foods

Consumers are increasingly become more educated with regards to the foods & beverages they consume. This has fueled demand for natural ingredients, such as colours & flavours. The range of…
Novotaste
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NOVOflavours
February 24, 2020

The mysterious popularity of birthday cake flavour

What does a birthday cake taste like? Well, it would only be normal to obtain a variety of answers, because not all all birthday cakes are made the same way.…
Novotaste
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Essential oilsNOVOflavours
February 7, 2020

SCIENCE CONFIRMS that smelling rose improves quality of learning and sleep

A recent study (reference) has found that smelling the scent of rose improves the quality of learning experiences and can also help in sleeping better. So for Valentines day, giving…
Novotaste
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NOVOflavours
January 23, 2020

The Best January 2020 Flavour, Food & Beverage Trends

Spicy things continue to be a really ‘hot’ trend...consumers are really leaning towards different, broader — jalapeno, habanero, ghost pepper — and really want to understand the depth and the…
Novotaste
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FlavourMultisensoryNOVOflavours
January 10, 2020

Flavour illusions

Both OPTICAL ILLUSIONS #1 & 2 (below) are great examples of how easily our sense of sight can be fooled. These images are static, thus devoid of any movement. However,…
Novotaste
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Flavour trendsNOVOflavoursNovotaste
November 18, 2019

2020 Flavor Trends: A Comprehensive Overview

The Novotaste comprehensive overview of 2020 flavour trends is a distillation of various sources of information. This includes the analysis of thousands of articles, 2019 NPD launches, current trendy flavours,…
Novotaste
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Flavour trendsNOVOflavours
October 29, 2019

Trendy, Deconstructed & Reformulated Christmas Flavour Favourites

For this upcoming Christmas season, the Novotaste flavour team was inspired to do something a little different. Due to the increasing culinary trend of deconstructing recipes or dishes, we decided…
Novotaste
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Flavour trendsNOVOflavours
October 24, 2019

Halloween-inspired flavours

To celebrate Halloween, the Novotaste flavour team has created 6 unique flavour profiles described below. Some of these are haunted variations of classic favourites, while others are  original creations. They…
Novotaste
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NOVOflavours
October 15, 2019

Discover the unique taste of the novo hot pepper

Name: Novo hot pepper Country of origin: Canada Heat: Extreme Taste profile: Typical green notes, intense heat, with nuances of mango, maple, smoke, conifer &  a subtle cooling effect. Smell…
Novotaste
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Ethnic, International & fusionFlavour trendsNOVOflavours
October 1, 2019

Saffron flavour pairings

Saffron is known to be the most expensive spice by weight, mainly due to the amount of work involved in its cultivation (see video below). It has been used to…
Novotaste
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Flavour trendsNOVOflavours
September 16, 2019

Sneak-peek at 2020 flavor trends

At Novotaste, we pride ourselves in being aware of current & developing flavour trends. Our trends section, showcases a variety of up-to-date articles describing global food, beverage, coffee/tea & flavour…
Novotaste
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Essential oilsFlavour trendsHealth and hygieneInterestingNOVOflavours
September 9, 2019

SCIENCE CONFIRMS that smelling LEMON/LAVENDER can make you feel slim & relaxed

A scientific study (reference) found that smelling a lemon scent can help you feel slim. The lemon's aroma was found to boost body image and improved self-esteem. Being exposed to…
Novotaste
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Flavour trendsNOVOflavoursNovotaste
August 28, 2019

What is pumpkin spice?

We continue to see new foods, beverages, cosmetics, perfumes & variety of other products that are either flavoured/scented with "pumpkin spices", "pumpkin spice", "pumpkin & spices" or "pumpkin pie". Whats…
Novotaste
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Flavour trendsNOVOflavours
July 9, 2019

Lemwi or Kimon?

So what kind of profile do you want for your application? Lemon & kiwi flavour combinations are limitless & can be customized to your exact needs. Kiwifruit is on trend…
Novotaste
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Flavour trendsNOVOflavours
April 29, 2019

2019 Trendy Summer Flavours

The Novotaste flavour team recently got inspired by a post describing flavour trends for food & beverage applications. There were 9 general trends that consisted of berry, tropical, green, mushroom,…
Novotaste
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Flavour trendsNOVOflavours
April 16, 2019

Bunny on the beach flavour?

Spring is here, snow is finally melting & Easter is approaching. To celebrate this, the Novotaste flavour team has created a variety of flavours inspired by "sex on the beach",…
Novotaste
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Flavour trendsNOVOflavoursNovotaste
April 9, 2019

Wine-inspired flavours

For many, there is little more satisfying than the perfect glass of wine. Wines are unique in their diversity, complexity and nuances, intricately drawing character from an array of ingredients,…
Novotaste
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FlavourFlavour trendsNOVOflavoursNovotaste
February 15, 2019

Ever taste a pink, orange, purple or blue apple?

Globalisation has made it easier for many of us to enjoy new & exotic fruits. Novotaste can recreate flavour solutions corresponding to these fruits & also formulate flavours representing new…
Novotaste
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FlavourNOVOflavoursNovotaste
February 11, 2019

The flavours of love

Valentine's day is a time to be romantic & possibly indulge in some sinful food & beverages. To commemorate the occasion, the Novotaste flavour team has come up with a…
Novotaste
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Flavour trendsNOVOflavoursNovotaste
January 16, 2019

2019 Flavor trends

During the course of the last four months of 2018, we started compiling a list of flavours that were becoming trendy or simply remaining popular. We based ourselves on several…
Novotaste
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FlavourFlavour trendsNOVOflavours
September 16, 2018

Raspana or Banberry?

Novotaste
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Flavour trendsNOVOflavoursNovotaste
August 29, 2018

Trendy flavors for Christmas

As we edge closer towards next year, the Novotaste team has come up with three categories of flavours for Christmas, New Years & the cold winter months that follow. The…
Novotaste
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Flavour trendsNOVOflavours
July 19, 2018

Orple or apange?

So what kind of profile do you want for your application? Apple & orange flavour combinations are limitless & can be customized to your exact needs.
Novotaste
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Flavour trendsNOVOflavoursNovotaste
July 16, 2018

A fatty taste WITHOUT fat or calories

When it comes to food and beverage in this modern and innovative era, consumers want it all, don’t they ? Delicious beverages with sweet, bold and well-rounded flavours – “I…
Novotaste
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