Source: Mars Wrigley UK
The orange flavour trend has taken the chocolate category by storm and now Mars Wrigley UK is getting in on the action with Maltesers Orange Buttons. The product is available in four formats: single (rrp 63p), Treat Bag (rrp £1.19), Share Pouch (rrp £2.09) and More to Share Pouch (rrp £2.79).
Brits consume over 180 million Maltesers treats every year and Maltesers Buttons have sold 68 million packs in Britain since their launch in 2018.
Leah Dyckes, Maltesers brand director, said: “We’ve given our hugely popular Maltesers Buttons an ‘a-peeling’ makeover and I know that citrus crazed Brits will love our brilliant new orange flavour!”