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In America we have things like Cherry Coke or Vanilla Coke, in Japan they now have Soul Blast Coke. This is a direct connection to Bleach and its Soul Reapers, though it’s not entirely clear what sort of flavor something called Soul Blast would have. Coca-Cola just says it has “action flavor.” The cans have an image of protagonist Ichigo, and marketing says that the soda will aid you to “become the strongest version of yourself possible.”

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Source: Japan Has Bleach Coke—As in the Anime, Not the Chemical Compound