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The Flavors Into Over The Counter OTC Pharmaceuticals Market is slated to witness a staggering CAGR In Upcoming Years. The future belongs to fee-for-value models. The key stakeholders are into the delivery of high-quality, cost-effective care through these models. Thus, e-governance IT programs are being rolled out all over. In all, the e-market would be the trend in the upcoming period.

Preference for fruit flavors in medicines is an ongoing trend in the flavors into over-the-counter (OTC) pharmaceuticals market. The consumption of fruit flavor formulations by leading manufacturers is relatively high as compared to other flavors.

Strong consumer preference for fruit flavors has prompted manufacturers of OTC pharmaceuticals to develop unique formulations using them.

Fruit flavors such as pineapple, strawberry, cherry and orange are mostly preferred flavors for pharmaceuticals. The adoption of flavored pharmaceuticals, especially in medicines for kids, is increasing because of the taste masking effect of these medicines.

Source: Innovation to augment the Flavors Into Over The Counter OTC Pharmaceuticals Market – Lake Shore Gazette