Industry news

  • 7-Eleven launches imported sparkling mineral water
    on March 2, 2021 at 7:30 pm

    Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.

  • AHA adds two new flavors to sparkling water lineup
    on March 2, 2021 at 5:00 pm

    AHA, a brand of Atlanta-based The Coca-Cola Co., is expanding its line of sparkling waters with two new releases: Raspberry + Acai and Mango + Black Tea.

  • Baileys Deliciously Light
    on March 2, 2021 at 1:00 pm

    Diageo North America is expanding the Baileys Original Irish Cream family with the release of Baileys Deliciously Light. 

  • Frutly
    on March 1, 2021 at 1:00 pm

    Designed with healthy teen hydration in mind, PepsiCo released Frutly, a hydrating juice water. 

  • Smirnoff partners with SideBarre for virtual workout classes
    on March 1, 2021 at 1:00 pm

    As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country. 

  • Warehousing more than storing CPGs
    by (John Peter Koss) on March 1, 2021 at 5:00 am

    Even though they might vary in size and scope, the beverage warehouse represents a very expensive multi-functional asset that requires astute management.

  • Steaz unveils rebrand of Antioxidant Brew Teas
    on February 26, 2021 at 5:00 pm

    Steaz announced that it has rebranded and reformulated its Steaz Green Tea as Steaz Antioxidant Brew Teas. 

  • Beer industry celebrates success of BEERS TO THAT campaign
    on February 25, 2021 at 8:00 pm

    The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.

  • Pernod Ricard unveils sustainable packaging innovations
    on February 25, 2021 at 5:00 pm

    Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap. 

  • PepsiCo looks to disrupt cocktail mixer category
    on February 25, 2021 at 3:00 pm

    PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.

  • Mela Watermelon Water
    on February 25, 2021 at 1:00 pm

    Mela Watermelon Water released its self-titled, 100 percent natural watermelon beverage. 

  • Packing, wrapping equipment supports beverage market’s diverse needs
    by (Jessica Jacobsen) on February 25, 2021 at 5:00 am

    When it comes to case packing and wrapping for the beverage market, operations managers are in search of highly versatile equipment to handle today’s diverse portfolios.

  • GREY GOOSE expands portfolio with botanical-infused line
    on February 24, 2021 at 2:30 pm

    GREY GOOSE, a brand of Bacardi Ltd., Hamilton, Bermuda, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals. 

  • Caveman Vodka
    on February 24, 2021 at 1:00 pm

    Caveman Vodka, the latest release from Caveman Spirits Co. LLC, is a paleo-inspired vodka.

  • Automation drives innovations for beverage processing equipment
    by (Jessica Jacobsen) on February 24, 2021 at 5:00 am

    In the beverage market, the latest innovations in processing technology is ensuring formulators can process new products with efficacy and efficiency.

  • Frutly is PepsiCo’s answer to hydrating today’s teens
    on February 23, 2021 at 8:30 pm

    PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

  • Lull CBD Seltzer
    on February 23, 2021 at 1:00 pm

    Indeed Brewing Co. launched a canned CBD-infused seltzer: Lull. The non-alcohol CBD seltzer is an exclusive in Minneapolis and Milwaukee taprooms.

  • Discount, drug stores offer savings, convenience amid pandemic
    on February 23, 2021 at 5:00 am

    With the outbreak of COVID-19, retailers have worked hard to adapt by making their stores as safe and convenient as possible for consumers. In the limited-assortment stores category, drug stores and discount retailers are finding where they fit in this eCommerce evolution.

  • Tanqueray adds alcohol-free spirit option in Spain, UK
    on February 22, 2021 at 5:45 pm

    Tanqueray, a brand of London-based Diageo plc, announced the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste, the company says.

  • Core Power Strawberry Protein Shake
    on February 22, 2021 at 1:00 pm

    As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle. 

  • Essentia Water provides update on corporate social responsibility
    on February 22, 2021 at 12:00 pm

    Essentia Water, Bothell, Wash., announced that it contributed more than $1 million to key initiatives in 2020, through its Believe+ Corporate Social Responsibility (CSR) Platform. 

  • Hockey Hall of Famer brings whiskey love to life with Belfour Spirits
    on February 22, 2021 at 5:00 am

    Through his company Belfour Spirits, Ed Belfour has taken his love for whiskey to the next level while also honoring his collegiate tenure at the University of North Dakota.

  • Nude Beverages expands with Nude Hard Iced Tea
    on February 19, 2021 at 7:30 pm

    Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea. 

  • Steaz expands lineup with Antioxidant Yerba Mate
    on February 19, 2021 at 7:00 pm

    Steaz, Long Beach, Calif., announced a new Steaz Antioxidant Brew Yerba Mate that will be available exclusively at Whole Foods Market in early 2021. Steaz also announced the rollout of Steaz Antioxidant Brew Tea, a new brew of tea with revitalized packaging and a cleaner formulation.

  • Jones Soda release mass-market variety 12-pack
    on February 19, 2021 at 5:00 pm

    Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months. 

  • Chobani Coffee Cold Brew
    on February 19, 2021 at 1:00 pm

    Chobani launched Chobani Coffee, a line of ready-to-drink coffees that are crafted with single origin cold brew and feature Chobani's oat milks and dairy creamers. 

  • Coffee ingredients deliver familiarity, novelty
    on February 19, 2021 at 5:00 am

    As coffee consumption shifts to a predominately at-home trend, beverage-makers are seeking out specialty coffee ingredients to deliver comfort and novelty to consumers.

  • Ballast Point announces new packaging release
    on February 18, 2021 at 5:00 pm

    Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging. 

  • illy Arabica Selection Costa Rica
    on February 18, 2021 at 1:00 pm

    illycaffè announced the launch of Arabica Selection Costa Rica, the sixth single origin coffee in the illy Arabica Selection product lineup. 

  • Angry Orchard Peach Mango, Strawberry Hard Ciders
    on February 17, 2021 at 1:00 pm

    Angry Orchard, a brand of The Boston Beer Co., is adding two hard fruit ciders to its portfolio: Peach Mango and Strawberry.