Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.

Koe, a fruit-forward, USDA organic, probiotic-packed kombucha in a can, is getting a fresh look and an upgraded recipe. 

Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

Solento Organic Tequila unveiled its Petite Range of 375-ml bottles ideal for a mini bar and more.

Four Sigmatic, the mushroom industry pioneer, launched a new line of coffee creamers: Think, Gut Health and Balance. The Functional Creamers deliver specific benefits from mushrooms, the company says.

Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.

Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen. 

Drake’s Organic Spirits announced the launch of its new BOXTAIL flavor: Drake’s Perfect Margarita BOXTAIL. The Perfect Margarita BOXTAIL joins the Drake’s ready-to-drink (RTD) cocktail line that includes the Minted Mojito, Watermelon-Tini, Mango Punch and Black Cherry Limeade.

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that Prestige Wine Imports, importer of a diverse portfolio of high-quality Italian wines, is expanding its distribution relationship to seven additional markets: Maryland, Delaware, Kentucky, North Dakota, South Dakota, Wyoming and Washington D.C.

Cann-Ade, a cannabis-infused beverage company, launched its hemp-derived water that is flavored and colored only with organic fruit juice, the company notes.

Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.

The Marfa Spirit Co. launched its debut product: Chihuahuan Desert Sotol. Distilled from a plant growing wild in forest and desert climates throughout Mexico and the Western United States, sotol can be uniquely diverse and regionally specific, the company notes.

Buckeye Vodka is celebrating its 10th anniversary with a new bottle design, a brand refresh and a new, easier to handle 1.75-liter bottle.

PlantBaby, a new direct-to-consumer nutrition brand, announced the release of its launch product, Kiki Milk, which is available in two varieties: Original and Chocolate.

Radnor Hills, a United Kingdom-based spring water company, doubled its Infusions range by adding two new flavors to create a strongly branded family of four cans with a matte-pastel look and feel.

Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says. 

Jack Daniel’s, a brand of Brown-Forman Corp., announced the return of its Winter Jack Tennessee Cider.

Breakthru Beverage Group, New York, announced they have a signed agreement to purchase Missouri-based Major Brands, further expanding the company’s North American footprint. Once the deal is completed, which is expected this spring, Major Brands will join the Breakthru Beverage family and begin to deploy the company’s extensive suite of capabilities to help suppliers and customers better reach their target consumers and drive results. 

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.

Good Idea Drinks, a subsidiary of Aventure AB, launched three functional sparkling waters: Wild Raspberry, Black Currant and Sea Berry, in the United States. 

Topo Chico Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets and releasing its variety pack nationwide. Inspired by the taste of the popular cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lime juice and a refreshing, crisp taste, the company says.

Hahn Family Wines, an independent, family-owned and operated wine company, introduced a new tier with Arroyo Seco appellated wines: Hahn Appellation Series. 

Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 

Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.

Wave Soda, the makers of healthy alternative soda options, expanded on its better-for-you sodas with the launch of its newest flavor: Cola. 

Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.

Dublin-based distiller Pearse Lyons unveiled standout packaging for its limited-edition single malt whiskey. 

Firestone Walker, a brand of Duvel Moortgat USA, announced its latest creation: Kookie Monster. The new Kookie Monster brew is an 8% Double Milk Stout brewed with vanilla beans, cocoa nibs and brown sugar, the company notes. 

Can fillers and seamers have adapted to handle the influx of SKUs flooding the beverage market to keep operations running smoothly.

Firestone Walker Brewing Co. released its 25th Anniversary Ale as a standalone purchase as well as in its Limited Edition Trio Pack.