For the second year, Breckenridge Distillery combines the art of blending whiskey and color in the second edition of the Collectors Art Series, a limited release bottle with local Denver Street artist and muralist Alexandrea Pangburn. 

San Diego-based Rowdy Energy announced that it recently brand partnered with Camielle Kostek, former New England Patriots cheerleader and current host of TBS’ “Wipeout.” 

Just ahead of summer, Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry. 

Beverage operations require a myriad of energy support in the form of electricity, natural gas, water and other related categories referred to as utilities. Because utilities are absolute, beverage operators are constantly challenged with availability.

Spritz Society, the canned sparkling cocktail brand founded by Ben Soffer, is answering consumer demands by launching its first-ever variety pack.

SLIQ Spirited Ice announced the launch of its newest variety pack offering: Whiskey. Joining SLIQ’s core product lineup alongside the brand’s Rum, Agave and Vodka-based pops, SLIQ’s Whiskey pops are crafted with barrel-stored bourbon and come in three flavors: Apple, Cola and Ginger.

Telematics platforms combining truck and driver safety and vehicle data is learning, adapting — and even training drivers — in real time.

Los Angeles-based Riboli Family Wines, a family-owned company founded in 1917, announced the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand and other regions.

Jiant announced the launch of Summer Snowcone, the fifth hard kombucha released as part of the brand’s celebrated seasonal series.

As the industry continues to navigate a new “normal,” major beverage players are finding innovative ways to weather the storm. Among those players are operators, who tactfully are expanding on existing beverage facilities or building brand-new ones to ensure continued efficiency.

Sonoma-Cutrer, a brand of Brown-Forman Corp., announced two new vintages of its award-winning wines ― the 2020 Sonoma Coast Chardonnay and 2019 Les Pierres Chardonnay.

With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.

AHA Sparkling Water, a brand of The Coca-Cola Co., debuted a new AHA flavor: Fuji Apple + White Tea.

As the ranch water cocktail trends upward, experts note that it has the potential to further drive tequila’s popularity, while leveraging the RTD boom.

D.G Yuengling & Son, Inc., America's Oldest Brewery, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program — Yuengling’s year-round campaign supporting our nation’s heroes, it notes.

Tequila Cazadores announced the launch of its new ready-to-drink (RTD) canned cocktail: Ranch Water.

As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.

Following last summer's release of the Fishers Island Lemonade’s line extensions, the craft lemonade canned cocktail brand announced the launch of Fishers Variety eight-pack, which includes three of the brand's award-winning flavors: four cans of Fishers Island Lemonade Original 9%, two cans of Fishers Spiked Tea 7% and two cans of Fishers Pink Flamingo 7%.

Multi-brand beverage startup Romero Brands released two new premium, non-alcoholic cocktail mixers: Margarita Mix and BTB Spicy Margarita Mix.

With plant-based ingredients in high demand, formulators oftentimes are turning to hydrocolloid solutions to deliver the stabilization these beverages need.

Founded by Paige and Ryne Iseminger and Timm Martin, Freshie Organic Tequila Seltzer is made with organic blanco tequila, natural mineral water, organic lime essence and organic agave nectar.

Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Freestyle 8100, a new back-of-house dispenser developed specifically for the crew-serve occasion. The new dispenser’s advanced technology streamlines drink pouring for foodservice crews, helping reduce drive-thru wait times for diners while providing the beverage quality and variety they crave, according to the company. 

Nutritional Growth Solutions Ltd. announced the launch of its Healthy Heights KidzProtein and KidzProtein Vegan to support children’s development.

Based on an OnePoll study released in April, it looks as though “going green” is being instilled in the younger generation. Aligning with consumers’ desire for a more sustainable future, beverage-makers and their supplier partners are investing in projects that support recycling efforts.

Spindrift Spiked, a brand of Spindrift Beverage Co., Newton, Mass., added four new varieties to its real fruit lineup including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.

With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.

Braxton Brewing Co. announced the newest addition to its beyond beer product line: Birdie.

Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19.

As consumer diets drive the need for clean label, gluten-free and functional ingredients, suppliers take the steps to make it easier for beverage-makers.