It’s no surprise that nostalgia has taken a front seat across all industries this year. Nostalgia, simply put, makes us happy. It’s also known to counteract boredom, loneliness, and anxiety. Smell is one of the most powerful triggers of nostalgia, and holiday scents like gingerbread, peppermint, and cinnamon are often associated with positive feelings and memories.
Put a modern twist on the flavors and smells your customers know and love this holiday season. Turn their favorite holiday baked treat into a beverage or take the classic peppermint mocha and make it iced with oat milk – there are lots of ways to get creative with your holiday menu!
Holiday, but make it Immunity Boosting
As we enter flu season, immunity boosting options will continue to be at the forefront of a lot of consumers’ minds. Functional ingredients are an easy addition in as they strive to strengthen their immunity. Studies show that 85% of consumers will continue to look for functional foods, even after the pandemic threat is gone.1
Set your menu a part this season by incorporating immunity-boosting beverages using ingredients you might already have in your kitchen, such as ginger, turmeric powder, green tea, and matcha.
Put some pep In their step this Season!
We’ve seen the made to order energy drink category grow significantly in the last couple of years, and it’s not just for the summer months! Flavor infused energy drinks are a great way to incentivize customers to return in the afternoon for a non-coffee mid-day pick-me-up.
Studies show that this is a high use category with 85% of consumers purchasing once or more per week and more than a third (35%) are spending $50+ per month.1
1.Attest Survey of 750 US Consumers, ages 18-54 yrs, August 2021
New Year and New Beginnings:
Supporting Dietary Lifestyles
We all know that the new year brings new resolutions and one of the most common resolutions for U.S. adults is to improve their diet (39%).1 Dietary lifestyles, such as the Ketogenic diet, have gained popularity in recent years – dollar sales of foods and beverages carrying a “lifestyle” diet claim, grew by 13% last year.2 Our Puremade Zero Sugar line is an excellent way to create deliciously amazing keto-friendly options for your patrons.
1.YouGov America Survey, December 2020
2.“Top 10 Food Trends of 2021.” FIRST, IFT Annual Event
Source: 2021 Winter Trends