Flavour solutions

Novotaste is more than just your typical flavour house. We work hand-in-hand with our customers to ensure the best possible solutions to their flavour needs.

We don’t value sending clients pre-formulated or “off-the-shelf” flavours while hoping that it will work. We will take the time to (1) fully understand your product, its respective processing conditions, labeling requirements & other specifics, (2) formulate our flavour systems with a diverse range of quality ingredients, (3) test our formulations in applications & (4) present our client a  NOVOflavour. Forming direct R&D partnerships with our clients ensures that work is executed in the most efficient way possible.

The objective of adding a flavour solution is to improve a product. Novotaste has taken this idea and stretched it to other areas of product improvement. Most of our existing flavour types can be enhanced with added value components. These complex flavour systems could possibly simplify  labels, remove allergens, add colour, extend the shelf-life/flavour stability & most of all enable our clients to reduce salt, sugar & fat.

Do you want to reduce salt while still maintaining the flavour of your product? Is your clientele demanding a reduced sugar version of your product? Ask about our NovoSolutions! We will formulate an all-in-one flavour specifically for you that incorporates this reducing technology while enhancing the taste.

Our flavours and flavour solutions are fully customizable to your needs. We take the solubility of your base, product processing conditions, and type of application into account as we create your flavour.

For best results, we recommend that our Research & Development team works directly with your team. This lab-to-lab communication has proven to be more effective in finding the right flavour system for you. Information is transmitted faster and more specifically resulting in a higher rate of accuracy with our sample submissions.

Adding a Novotaste flavour adds value to your creations. In their simplest forms, Novotaste flavours enhance the taste of your product. However, our NovoSolutions can offer you much more than your basic flavour. For example, imagine a soy sauce flavour without the soy allergen. Or, a kimchi flavour without fish or seaweed by-products. We offer complex flavours without their inherent allergens.

Similarly, with consumer focus shifting to healthier options, reduced sodium and reduced sugar options are at the forefront of product changes. Our flavour team has been developing flavour systems that enhance your product’s flavour while allowing you to reduce the sodium. Reductions of 15-80% sodium have been successful in a variety of products, from soup mixes to cottage cheese. Additionally, our salt reducers are “label friendly” because we do not use complex additives or chemicals. However, it is important to maintain your flavour profile when these ingredients are reduced. Our NovoSolutions allow you to do both: reduce the salt or sugar but maintain your flavour. See our R&D section to discover more.

All of these projects require quality time with your base to customize these flavours for your needs. Our team will work to come up with the best solution for you.

When matching a flavour, it is important to have as much information as possible before beginning. Knowing the processing conditions of the product is key because this will affect the flavour impact in the final product. Certain solvents are best for low temperature processing because they will evaporate under high heat leaving behind very little flavour. Yet, these same solvents may be ideal for a low heat treatment because they are less expensive than their heat stable counterparts.

The composition of the base or final product is especially important. The percentage of oil soluble constituents, such as butter and canola oil, will determine whether the base needs an oil soluble or a water soluble flavour. Our solvents cover both types, but how we build and test the flavour will depend on this solubility. A basic formulation for your product

is always the easiest way to get the information we need. We aren’t looking to replicate your product, only to get a rough idea of its ingredients along with processing conditions. Additionally, if you are concerned about giving us your basic formulation, Novotaste is willing to sign a non-disclosure agreement with your company so you can be assured that the information will never leave our labs.

Once this basic information is gathered the Novotaste Research & Development Team sets out to match the flavour. We begin by smelling and tasting it in the appropriate medium, water for example. By tasting the flavour in the appropriate medium we have removed the complexity and interfering tastes of your base. This helps us to better analyze the flavour to determine which aromatic chemicals to include in the flavour.

Our first formulation is based on this initial impression. This first trial encompasses the “backbone” of the flavour. It contains all of the major constituents, however, they may not all be in the right proportions yet. This first trial is tasted in sugar water and compared to the flavour we are trying to match, called the “standard”. From there the backbone notes of the flavour are adjusted and the more subtle notes are added and adjusted in the formulation. These subtle notes make the flavour distinctive, so they are crucial to identify and include in the flavour.

Once we believe that our flavour matches the standard when tasted in the appropriate medium, we move on to test the flavours in the final application. The additional complexity provided by the base enhances the flavour and gives us an indication of how close our flavour matches the standard. If it is not a match, we go back the drawing board and tweak up the flavour. A match can take anywhere from 6 to 60 trials; we keep formulating until we have achieved an acceptable version. If it is a match, sensory testing is done throughout the company to get further opinions and the flavour is prepared to send to you for your own evaluation.

The process is similar for matching the flavour of a fruit or vegetable. We are constantly on the lookout for exotic produce and when we find something new we buy it, taste it, and share our impressions of it among the R&D Team. We then replicate the flavour through tasting and formulation adjustments until we succeed in matching the product.

Mother Nature & the food industry have created a variety of different food ingredients that sometimes contain undesirable components, so they are simply not used in formulations. At Novotaste, we can reverse engineer most food ingredients typlically used for flavouring/taste so that ONLY the problematic ingredients are removed. One classic example of this would be for green tea type ingredients that contain caffeine & a variety of polyphenols that can sometimes interact with various matrices & have negative impacts on stability. In this example, we can simply formulate complex flavour systems only containing the desired components & even include other added value ingredients. Meat, fish, dairy, alcohol, peanut & other allergen containing flavouring ingredients can all be reverse engineered to enable your products to have the desired flavour profiles that are required. We can guarantee that these specific flavour systems will NOT contain the problematic ingredients that you might be concerned with.

Reverse engineering flavour types is one of our specialties & can be done with about any type of ingredient, dish or other food concepts. Our R&D department will use a combination of literature, analytical processes, experience & creativity to reconstruct the most authentic flavour system for your applications.

  • Customized to your specifications

  • Over 55,000 formulas in library

  • Reverse engineering of flavours

In-tune with industry & consumer flavour trends

Flavour trendsSnackVegan
February 23, 2021

Van Leeuwen Launches New Line of Premium Ice Cream Bars in Dairy and Vegan Flavors | PR Newswire

(PRNewsfoto/Van Leeuwen) Van Leeuwen Ice Cream, the nationally recognized brand known for its made-from-scratch dairy and vegan ice creams, has announced the launch of Van Leeuwen Ice Cream Bars, a new line…
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February 23, 2021

Weigel’s Brings Peanut Butter Flavor to Chocolate Milk | CStore Decisions

Powell, Tenn.-based convenience store chain Weigel’s this week introduced its newest flavor profile of chocolate milk — Peanut Butter Chocolate Milk — available for a limited time. “The newest milk came as…
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February 23, 2021

ANIL UZUN Introduces New Flavours for His Hummus Brand | Digital Journal

ANIL UZUN is very pleased to announce that he will release new flavours for his hummus brand: ANIL’s Hummus. The new flavours will be available in stores from Friday, March…
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February 22, 2021

REBEL Hard Coffee Unveils its Springtime Coffee Cocktails | Brewbound

The seasonal sensations are the latest additions to Rebel Hard Coffee’s lineup of alcoholic coffee drinks Neenah, Wis. – Twelve5 Beverage Company has released its new and limited-edition REBEL Hard Coffee…
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February 22, 2021

These New Hard Seltzers Launching In 2021 Include Iced Tea & Lemonade Sips | Elite Daily

Courtesy of Mike's Hard Lemonade As you get hype for patio season, or as you look to up your happy hour game year-round, you may be on the lookout for…
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February 22, 2021

Clif Bar introduces new Luna bars with prebiotics | FoodBev Media

Clif Bar & Company has expanded its Luna portfolio with the launch of new snack bars containing prebiotics and claiming to help promote digestive health. Luna With 2.5g Prebiotics can be…
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February 22, 2021

Jim Beam launches new peach flavour bourbon – and it’s exclusive at Asda | Mirror Online

Just in time for Summer, Jim Beam Peach is about to become our tipple of the season We’re really hoping to see some sunshine across the UK soon as the…
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February 22, 2021

Magnum fans go wild for release of new Double Gold Caramel Billionaire ice-creams | Daily Mail Online

Magnum has introduced Double Gold Caramel Billionaire ice-creams (pictured), inspired by classic Billionaire's Shortbread Magnum fans go wild over new Double Gold Caramel Billionaire flavour made with crunchy shortbread biscuit…
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February 22, 2021

Ferrero Rocher Chocolate Bars Are Launching In The UK | Delish

Kinder Bueno Brownie Cups Why is it that every time a chocolate treat gets turned into a chocolate bar, we lose it? There’s just something so fun about it. The Mini…
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February 22, 2021

Eggo’s New Stuffed Pancakes: 3 Flavors Hitting Store Shelves in April | Thrillist

EDITED - COURTESY OF KELLOGG'S The great minds at Kellogg’s are no strangers to innovation, bringing us such delights as Eggo cereal, super convenient pancakes, and of course, a wide variety of waffles.…
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February 19, 2021

‘Nostalgia’ trend lasting in 2021 | Food Business News

Photo: ©BRENT HOFACKER - STOCK.ADOBE.COM The trend toward nostalgic flavors, which resurged during the pandemic, will persist in 2021 as consumers continue seeking comfort from food and beverages, the company…
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February 18, 2021

American-Chinese flavors in unexpected directions by mashing it with other world cuisines | Flavor & The Menu

Take American-Chinese in unexpected directions by mashing it with other world cuisines. Here, the thick strips of smoked bacon are glazed with a harissa-General Tso’s sauce and baked to deliciousness.…
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February 17, 2021

White Claw is launching new flavours across Canada next month | Dished

Joni Hanebutt/Shutterstock White Claw fans, we have some seriously refreshing news for you. After a record-breaking launch year, the fastest-selling hard seltzer brand in the country has announced two brand new flavours…
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February 17, 2021

New ‘Vegandulgent’ Ice Cream Flavors from Salt & Straw | 425 Magazine

Plant-based vegan diets aren’t just about mindful eating. For many, it’s a necessity when faced with health-related dietary restrictions. Salt & Straw is proving that ice cream can be as “vegandulgent”…
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February 17, 2021

Spicing up your life with flavor | Columbia Valley Pioneer

Photo by Tamanna Rumee on Unsplash As we are all getting through the end of winter, this time, for many of us, is the toughest to push through. Cold nights…
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February 16, 2021

Two new drink flavours that have a surprise added option for the health conscious | News.com.au

As of tomorrow, the Macca’s menu will look a little different with two new drink flavours that have a surprise added option for the health conscious. We test five of…
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February 16, 2021

Pringles launch new flavours: New York cheeseburger and Chinese stir-fry | 9Kitchen

(Pringles) Pringles are gearing up to launch two new flavours that pay tribute to some of the dishes we've been missing since overseas travel was nixed. The limited-edition flavours form…
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February 16, 2021

Monin Announces Strawberry Rose as 2021 Flavor of the Year | BevNET.com

Monin, an award-winning premium flavoring company with more than 100 years of experience, introduces the 2021 Flavor of the Year: Strawberry Rose. Monin Strawberry Rose Syrup combines the queen of…
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February 16, 2021

Spindrift Launches Lemonade Sparkling Water Line | BevNET.com

Spindrift is preparing for its largest product launch thus far with the announcement of three Lemonade-based sparkling waters. The new varieties, which launch in March, are available in 12 oz.…
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February 16, 2021

Chinese New Year: Bullish omnichannel eating, gifting food and strong appetite for peach flavors | Food Ingredients First

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February 16, 2021

Ben & Jerry’s Debuts Karamel Sutra, Its 17th Non-Dairy Ice Cream | The Beet

For plant-based ice cream fanatics, the options keep getting better, as Ben & Jerry’s continues to stock the frozen aisle shelves with new, inventive offerings. The ice cream giant just…
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February 16, 2021

New HI-CHEW flavors review: Black Cherry, Raspberry, and Blueberry are real treats | Guilty Eats

HI-CHEW  has launched three new flavors your taste buds are sure to enjoy. Here’s what Guilty Eats thinks about the new Black Cherry, Raspberry, and Blueberry treats. Are you over this freezing…
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February 16, 2021

Outshine debuts new Simply Indulgent frozen bars | FoodBev Media

Frozen snack brand Outshine has announced the launch of Simply Indulgent, a new line of dairy-based frozen bars in the US. Made with fresh milk, Outshine claims the new bars…
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February 16, 2021

Whitley Neill debuts watermelon and kiwi-flavoured gin | The spirits business

Whitley Neill Watermelon and Kiwi is the brand’s latest limited edition offering The new expression has notes of watermelon sorbet, zesty lime and ‘tart tropical citrus notes of kiwi’, followed…
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February 15, 2021

Spices of life: A new breed of spice traders are bringing exotic, authentic flavours to North American palates | National Post

Not all spices are created equal. the challenge is finding them. PHOTO BY GENTL + HYERS 'When we tried to cook the spices that we got at grocery stores, things were…
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February 15, 2021

Piccolina has created 24 limited-edition gelato flavours with Melbourne’s best chefs | Timeout Melbourne

Photograph: Kristoffer Paulsen Piccolina has created 24 limited-edition gelato flavours with Melbourne's best chefs Some of Melbourne’s best chefs have joined forces with gelateria Piccolina to create some wild and wonderful…
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February 15, 2021

Juicy News: Waterloo Brewing Launches New Watermelon Radler and Tart Cherry Radler | Newswire

Waterloo Brewing will offer two new limited-time Radler varieties in Ontario this summer: a juicy Watermelon Radler and Tart Cherry Radler to complement their core lineup of Grapefruit and Pineapple. Both are…
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February 15, 2021

Ice Cream Entrepreneur Creates New Flavor for Black History Month | NY1

An ice cream entrepreneur who's got a taste for history has created a new flavor in honor of Black History month. Mikey Cole, the founder of “Mikey Likes It Ice…
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February 15, 2021

Mariah Carey Unveils New Mariah’s Cookies Flavor for Valentine’s Day | US Magazine

Mariah Carey participates in the ceremonial lighting of the Empire State Building in New York on December 17, 2019. MediaPunch/Shutterstock Something to celebrate! Mariah Carey announced a new flavor is being added to…
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February 15, 2021

Bubly Bounce Featuring Everything You Love About bubly Now With Just a Kick of Caffeine | PR Newswire

(PRNewsfoto/PepsiCo) Today, bubly sparking water introduces the launch of bubly bounce – a sparkling water with no calories, sweeteners, or artificial flavors, and just a kick of caffeine. The introduction of bubly bounce, which is available in…