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Inspired by recent international food, beverage & flavour trends

At Novotaste, we love food, beverages & flavour. As flavour producers, we have the privilege of working with everything the food industry has to offer. We get hands-on experience with the entirety of the food spectrum – whether it be baked goods or beverages, dairy or vegan products, confectionery treats or coffees & teas – and our finger is constantly on the pulse of the industry.  It is our great pleasure to present the latest, hottest trends and to adapt them to your needs. Whether it is a twist on a classic, an emerging flavour or something never seen before, we are at the forefront of flavour.

Novotaste is a uniquely Canadian flavour company and we are proud of the multiculturalism that is a pillar of our identity. Over the next year, we celebrate this heritage by exploring one of the hottest trends in food, beverage & flavour today: the broad & diverse world of global flavours. Ethnic flavours are constantly evolving. They develop over time, in hand with the societies that create them. They are carried across borders with peoples and where they encounter new cultures, new ideas, wonderful changes occur. Never before in the flavour world has there been such exchange of ideas and ingredients. This natural marriage of concepts is another leading trend today, with food technologists, chefs and consumers alike exploring new and exciting forms of flavour fusion.

Novotaste will showcase a trendy international flavour profile from different geographical locations. We delve into some of its history and its roots, discovering and experimenting with traditional ingredients to develop an “authentic” flavour. However, since we are keenly aware that authenticity is in the eye of the beholder, we also develop numerous variations representing the regional nuances commonly observed. Then, in the spirit of fusion, we create novel variations on the original, testing interesting pairings and alternative profiles in a variety of non-traditional applications. Ever hear of a Garam masala cola? We have a lot of fun proposing new avenues for the evolution of classic flavours along the way.

Garam masala
Arabic coffee
Saffron flavour pairings
Afghani zhoug
Flavour of Mexico
Flavours of Japan
Flavour of the Caribbean
Flavours of China
Spices of Madagascar
Flavours of Australia
Flavour of Scandinavia
Flavours of Brazil
Flavours of Morocco
Flavours of Quebec
Flavours of Louisiana
Flavours of California
Flavour of Poland
Flavours of Russia
Flavour of Thailand
Flavour of Ethiopia
Flavour of South Africa

We will make your taste buds travel to various parts of the world, including India, Spain, Arabia, Afghanistan, Japan, Madagascar, Brazil, China, Mexico, Russia, Poland, California, the Caribbean, Louisiana, Quebec, Ethiopia, Thailand, Scandinavia & many more. Stay tuned for our latest newsletter and, as always, we can be reached for samples or further information here.

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Pandan | The vanilla of Asia

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

An Arabic twist on coffee

Phở | Vietnam’s most popular flavour

Saffron flavour pairings

RECENT INTERNATIONAL & FLAVOUR FUSION TRENDS

DairyEthnic, International & fusionFlavour trends
May 25, 2022

NIC Honestly Natural Ice Cream expands its flavors range by introducing 3 new summer flavors | Hotelier India

These new creations include a rich, creamy and delicious taste as they use only 100% natural ingredients and pure milk in all of their products along with no artificial flavors…
Ethnic, International & fusionFlavour trends
May 18, 2022

French desserts take on East Asian flavors | NRN

 START SLIDESHOW › Pastry chefs across the country bring their own heritage to the classics We’ve come a long way since Asian desserts meant a fortune cookie or a scoop…
DairyEthnic, International & fusionFlavour trends
May 17, 2022

Internet says ‘thanks but no thanks’ to Amul for its new isabgol-flavour icecream | Free Press Journal

Amul introduces a new flavour, and netizens are in shock. Take a look at their reactins, which are attached below. Everyone enjoys ice cream, and many companies are introducing new…
Beverage trendsEthnic, International & fusionFlavour trends
May 17, 2022

This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market | Entrepreneur

Sanzo's sparkling water flavors: Yuzu with Ginger, Lychee, Mango, and Calamansi. Image Credit: Garnish Studios Here are three lessons Sandro Roco has learned in bringing Asian flavors to the industry…
DairyEthnic, International & fusionFlavour trends
May 16, 2022

Black pepper & cardamom, palm jaggery — ‘artisanal’ ice cream brands tickle Delhi taste buds | The Print

A new way to beat the heat New Delhi: When restaurateurs Pavan Jambagi and Shilpi Bhargava thought of serving a cold dessert at their “home-style south Indian” Carnatic Cafe to beat…
Ethnic, International & fusionFlavour trends
May 10, 2022

The excitement of exotic flavours | Food In Canada

The demand for fun food experiences is inspiring confectionery brands to launch new, exotic flavours. Photo courtesy FlavorSum Candy companies are delivering travel-like experiences with new taste profiles Consumers are…
DairyEthnic, International & fusionFlavour trends
May 2, 2022

Flavors of tradition come alive in new Indian ice cream venture | communitynews.org

Mansoor Ahmed is the founder of the Alexander Road-based Heritage Kulfi. Stirring rose syrup into milk can instantly recreate a moment of nostalgia for Mansoor Ahmed, who grew up with…
Ethnic, International & fusionFlavour trends
April 26, 2022

Explore the unique flavours of summer greens | Livemint

Home cooks display their ingenuity while cooking these edible greens There’s something wondrous about the soft-stemmed, glossy oval leaves of Basella Alba, the beloved poi. The herbaceous vine thrives in…
Beverage trendsEthnic, International & fusionFlavour trends
April 25, 2022

In Pakistan, Rooh Afza scents memories and refreshes souls | Food | Al Jazeera

A drink made by blending milk, jelly, tapioca balls and pieces of fruit is being topped off with a decorative swirl of Rooh Afza at a popular dessert shop on…
Ethnic, International & fusionFlavour trends
April 25, 2022

McDonald’s teams up with local confectioners for new lineup of very Japanese desserts | SoraNews24 -Japan News-

Schoolgirls step in to represent Tokyo, Kyoto, and a surprise outsider for this surprising collection. Japan is home to 47 prefectures, and each one of them has a special sweet or delicacy…
Beverage trendsDairyEthnic, International & fusionFlavour trends
April 22, 2022

Tropic like it’s hot! Koomi offers new yogurt drinks for the summer | Rappler

FacebookTwitterCopy URL Love Koomi? Check out the yogurt drink's new summer flavors, using ingredients like KitKat, kiwi, mango, dragon fruit, and more! MANILA, Philippines — Australia-based natural drinking yogurt chain Koomi is…
Ethnic, International & fusionFlavour trendsFood trends
April 19, 2022

2022 Flavor Expedition | Flavor & The Menu

(Clockwise from left): Shukette’s Butternut Squash Chershi intrigues with a topping of apricot chutney, hazelnuts, Urfa pepper and mint. The Roasted Root Vegetable Sabich at Edith’s Sandwich Counter includes a…
DairyEthnic, International & fusionFlavour trends
April 18, 2022

Wall’s NEW ‘Mini’ Viennetta Ice Cream Available Now At 7-Eleven Islandwide! | Singapore Foodie

Photo: Wall’s Ice Cream (Website)   You may be familiar with their original Vienneta Ice Cream, which comes in a box and is more of a cake that’s meant to…
Beverage trendsCoffee and TeaEthnic, International & fusionFlavour trends
April 13, 2022

Starbucks to ride Japan’s banana drink trend with banana frappuccinos | EconoTimes

Each of the treats has plenty of real bananas for that fruity and sweet flavor. Starbucks Japan will release the Bananana Banana Frappuccino and the Choco Bananana Banana Frappuccino to take advantage…
Beverage trendsEthnic, International & fusionFlavour trends
April 11, 2022

You Need To Try These 2 Middle Eastern Inspired Cocktails | The Manual

While cocktail ingredients can be global, one area of the world that’s doesn’t come to mind is the Middle East. A region more famous for its savory dishes, teas, and…
DairyEthnic, International & fusion
April 11, 2022

New dessert cafe in Everton Park sells unique gelato flavours | Youthopia

Photo credit: FACEBOOK/@OHAPPIPLACE, INSTAGRAM/@OHAPPIPLACE New dessert cafe in Everton Park sells unique gelato flavours Down in the dumps? We’ve got just the solution for you. Located under a block of…
Ethnic, International & fusionFlavour trends
April 11, 2022

Empirical Provisions launches a new range of condiments | Wallpaper

Founded by former Noma employees Lars Williams and Mark Emil Hermansen in 2017, Empirical started as a distillery with a mission to push the boundaries of flavour innovation, and in…
BeerBeverage trendsEthnic, International & fusionFlavour trends
April 8, 2022

Bira 91 launches four limited edition beers with unusual ingredients | AFAQS

The ‘Imagined in India’ portfolio includes beers crafted with indigenous ingredients. The flavours include – Bollywood IPA, Kokum Sour, Brown Ale and Mango Lassi. Beer company Bira 91 has launched…
Ethnic, International & fusionFlavour trends
April 8, 2022

From Kimchi to Bulgogi, Korean Cuisine Gaining Steam | The Food Institute

Korean cuisine had its moment in 2021, and all indications suggest that popularity could last for the foreseeable future. According to new data from analytics company Spoonshot, interest in Korean…
Beverage trendsEthnic, International & fusionFlavour trends
April 7, 2022

Starbucks serves up a taste of retro Japan…with a gyu new twist | Japan Today

Photo: Starbucks Japan Starbucks serves up a taste of retro Japan…with a gyu new twist Now that the annual Sakura Frappucinos are out in full bloom at Starbucks, it’s time to look past…
Ethnic, International & fusionFlavour trends
April 7, 2022

Why Hibiscus Is Already The Hottest Flavor Trend Of 2022 | Mashed

wasanajai/Shutterstock When it comes to flavor, Mashed is all about innovation and for 2022 we're watching the rise of hibiscus. The New York Times expects the popularity of this flower…
Ethnic, International & fusionFlavour trends
April 7, 2022

Meat flavor innovation moving south of the border | Food Business News

Photo: ©NELOMH – STOCK.ADOBE.COM Attendees of the National Grocers Association’s 2022 NGA Show, the tradeshow for the independent supermarket industry held from Feb. 27 to March 1 in Las Vegas,…
Ethnic, International & fusionFlavour trends
April 6, 2022

Drive Foodservice Sales with Global Flavors | CSP Daily

When it comes to spicing up the convenience-store foodservice menu, going global can be a great way to increase excitement while maintaining broad appeal. Mainstream global flavors in particular, such…
DairyEthnic, International & fusionFlavour trends
April 6, 2022

Vadilal Enterprises unveils new gourmet natural ice-cream range | Hotelier India

There are five flavours available in tubs (Gulab Jamun, Alphonso Mango, Kesar Pista, Classic Malai and Falooda) and two flavours in kulfi (Badam Pista Kesar and Rajwadi). With Gourmet Naturals,…
BakeryEthnic, International & fusionFlavour trends
April 5, 2022

Make This Pandan Honeycomb Cake to Celebrate Easter | Thrillist

Photo by Cole Saladino for Thrillist‌ In this edition of our Hot Bake series, we explore the honeycomb cake, a beloved Vietnamese-style Bundt cake that’s rich in flavor and color—a perfectly vibrant…
Ethnic, International & fusionFlavour trends
April 5, 2022

Why Salted Egg Yolk Flavor Deserves All the Hype | Thrillist

Photo courtesy of DaVien Cafe I grew up eating salted egg sliced into papaya salad. A bite of the egg alone, which often came from ducks rather than chickens, has a…
Ethnic, International & fusionFlavour
April 5, 2022

‘Sweet and spicy’: Travel blogger’s post on eating ramen with ice-cream has foodies divided online | The Indian Express

Available for $10 the unusual dish has started a huge debate online. Just when we began to think that odd dessert variations of instant noodles like Maggi was an Indian thing, we…
Ethnic, International & fusionFlavour trends
April 5, 2022

Lu sauce is the ‘secret sauce” of Chinese cuisine : Goats and Soda | NPR

Chef Peter — he doesn't want his full name used because he wants to keep his restaurant out of the limelight — prepares duck, which will be finished off with…
Ethnic, International & fusionFlavour trends
April 4, 2022

KP goes nuts with new Flavour Kravers range | Talking Retail

KP Snacks has launched KP Flavour Kravers, a new range of peanuts. Flavour Kravers come in three flavours: Flame Grilled Steak, Smokin’ Paprika and Fiery Caribbean Jerk Sauce. The product…
Ethnic, International & fusionFlavour trends
April 4, 2022

Guava Takes Foodies On A ‘Travel Through Taste’ To Latin America | Forbes

Fresh red guavas GETTY Aromatic and pungent, the succulent fuchsia of her flesh when she is ready to be enjoyed, clad in variations of lime green, bright yellow and white…
DairyEthnic, International & fusionFlavour trends
February 24, 2022

McDonald’s Ice Cream Sundaes Now Come In A New Flavour: Coriander | Delish

What is it about McDonald’s ice cream that makes it so dang tasty? McDonald’s McFlurries are insanely good, McDonald’s ice cream cones are great, and McDonald’s ice cream sundaes are to die for – no matter which flavour…
Ethnic, International & fusionFlavour trends
February 24, 2022

Flavor trends in spices and sauces | Bake Magazine

Photo: ©OLESYASH - STOCK.ADOBE.COM Ingredient selection opens a world of promotable opportunities for sauces, dressings and marinades. Korean barbecue, Thai and Indian curries, and spicy habanero are some of the…
Ethnic, International & fusionFlavour trends
December 9, 2021

Exploring the many flavors of Japanese cuisine | Food Business News

Source: Dreyer’s Grand Ice Cream, Inc., Aldi, Inc., Kewpie USA, President’s Choice, Kellogg Co. While consumers seeking comfort food during the lockdown days of the pandemic propelled ramen to a…
Ethnic, International & fusionFlavour trends
December 5, 2021

Could Wafu cuisine be the next big food trend? | Food Service Director

Ginger soy pork ragu with sesame ricotta cavatelli; photo courtesy of Kikkoman Culinary techniques and flavors from Japan and Italy combine to drive this emerging cuisine. But don’t call it…
Ethnic, International & fusionFlavour trends
December 3, 2021

Flavor on the Edge: Cardamom | Flavor & The Menu

Jennifer Jasinski demonstrates cardamom’s savory side in her Cardamom-Scented Pork Belly with Curried Garbanzo Bean Purée at Denver’s Rioja restaurant. Photo credit: Rioja Bringing this powerhouse spice forward Cardamom, the…
Ethnic, International & fusionFlavour
December 2, 2021

Dipping into Flavor | Flavor & The Menu

This Salsa Verde Hummus combines the plant-centric power of hummus with the always popular flavors of Mexican fare. Garbanzo beans and black beans, seasoned with Mexican spices, are blended with…

Recent flavour trends: