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Inspired by recent international food, beverage & flavour trends

At Novotaste, we love food, beverages & flavour. As flavour producers, we have the privilege of working with everything the food industry has to offer. We get hands-on experience with the entirety of the food spectrum – whether it be baked goods or beverages, dairy or vegan products, confectionery treats or coffees & teas – and our finger is constantly on the pulse of the industry.  It is our great pleasure to present the latest, hottest trends and to adapt them to your needs. Whether it is a twist on a classic, an emerging flavour or something never seen before, we are at the forefront of flavour.

Novotaste is a uniquely Canadian flavour company and we are proud of the multiculturalism that is a pillar of our identity. Over the next year, we celebrate this heritage by exploring one of the hottest trends in food, beverage & flavour today: the broad & diverse world of global flavours. Ethnic flavours are constantly evolving. They develop over time, in hand with the societies that create them. They are carried across borders with peoples and where they encounter new cultures, new ideas, wonderful changes occur. Never before in the flavour world has there been such exchange of ideas and ingredients. This natural marriage of concepts is another leading trend today, with food technologists, chefs and consumers alike exploring new and exciting forms of flavour fusion.

Novotaste will showcase a trendy international flavour profile from different geographical locations. We delve into some of its history and its roots, discovering and experimenting with traditional ingredients to develop an “authentic” flavour. However, since we are keenly aware that authenticity is in the eye of the beholder, we also develop numerous variations representing the regional nuances commonly observed. Then, in the spirit of fusion, we create novel variations on the original, testing interesting pairings and alternative profiles in a variety of non-traditional applications. Ever hear of a Garam masala cola? We have a lot of fun proposing new avenues for the evolution of classic flavours along the way.

Garam masala
Arabic coffee
Saffron flavour pairings
Afghani zhoug
Flavour of Mexico
Flavours of Japan
Flavour of the Caribbean
Flavours of China
Spices of Madagascar
Flavours of Australia
Flavour of Scandinavia
Flavours of Brazil
Flavours of Morocco
Flavours of Quebec
Flavours of Louisiana
Flavours of California
Flavour of Poland
Flavours of Russia
Flavour of Thailand
Flavour of Ethiopia
Flavour of South Africa

We will make your taste buds travel to various parts of the world, including India, Spain, Arabia, Afghanistan, Japan, Madagascar, Brazil, China, Mexico, Russia, Poland, California, the Caribbean, Louisiana, Quebec, Ethiopia, Thailand, Scandinavia & many more. Stay tuned for our latest newsletter and, as always, we can be reached for samples or further information here.

Contact us

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

An Arabic twist on coffee

Phở | Vietnam’s most popular flavour

Saffron flavour pairings

RECENT INTERNATIONAL & FLAVOUR FUSION TRENDS

Ethnic, International & fusionFlavour trends
July 27, 2021

Noodle love: Adapting global flavours | Hindustan Times

Be it Japanese ramen served in spicy broth or Korean ramyun, these international delicacies have found a place in hearts of foodies here The content that we consume for entertainment…
DairyEthnic, International & fusionFlavour trends
July 23, 2021

Ice cream is becoming hugely popular in China, as shops experiment | PRI

Various ice cream flavors — with Shanghai scallion noodle featured in the middle — which are a part of China's booming ice cream industry. Rebecca Kanthor/The World Ice cream is…
Beverage trendsCoffee and TeaEthnic, International & fusionFlavour trends
July 20, 2021

Pandan Latte Recipe: Why the Southeast Asian Flavor Is Popular in Coffee | Thrillist

PHOTO COURTESY OF MADAME VO; DESIGN BY GRACE HAN FOR THRILLIST Pandan is one of my favorite flavors of all time. It was the flavor of birthday cake my mom…
Ethnic, International & fusionFlavour trends
July 20, 2021

City flavours | Macau Business

The third generation of a time-honoured local brand of concentrated flavoured syrups tries to breathe new life into the family business and bring distinctive tastes from Macau to across the…
Ethnic, International & fusionFlavour trends
July 9, 2021

Tajín aims to go mainstream with release of two new sauces | Chron

Tajín Fruity Chamoy Hot Sauce.Tajín International Corporation San Antonio favorite Tajín is coming out with two sauces – and is working hard to make the new additions as equally popular…
CanadaDairyEthnic, International & fusionFlavour trends
July 6, 2021

Toronto just got a new hard-to-get ice cream with flavours you can’t find anywhere else | BlogTO

Toronto just got a new hard-to-get ice cream with flavours you can't find anywhere else Secret pop-up ice cream companies have seemed to be on the rise this summer and Toronto just got…
Ethnic, International & fusionFlavour trends
July 6, 2021

“Craveable Combinations: the Mouthwatering Mashups” Collection of Seasonings, Bases, and Flavors | wfmz.com

A market leader in innovative seasonings, flavor solutions and spices for the food manufacturing, retail and foodservice industries, introduces the Mouthwatering Mashups Collection – a new line of seasonings that…
CanadaEthnic, International & fusionFlavour trends
July 6, 2021

New Bracebridge business imbues food with Filipino flair | Muskokaregion.com

Arlina Keough, owner of My Neighbour’s Kitchen and Grill, now located in Bracebridge, serves food with a Filipino flair. June 15, 2021 - Mary Beth Hartill/Metroland Bracebridge is now home…
BakeryEthnic, International & fusionFlavour
July 5, 2021

Krispy Kreme releasing new donuts and drink that blend Japanese flavors and European desserts | SoraNews24 -Japan News-

Delicious Japanese flavors of European classics turned into donuts! Summer is here, and that means new, limited-edition flavors from all of our favorite restaurants and cafes! The newest summer flavors to hit…
CanadaEthnic, International & fusionFlavour trends
July 5, 2021

Trend Watch: Haskap, miso desserts, pandan | Restobiz

Chefs and restaurateurs must be constantly innovating to stand out in an industry packed full of talent and variety. Keep up-to-date with the very latest in food and menu trends…
Ethnic, International & fusionFlavour trends
July 5, 2021

McCormick Flavour Forecast reveals trends driving taste of tomorrow | Restobiz

The McCormick Flavour Forecast from McCormick, a global leader in flavour, has been uncovering the trends that transform the way that Canadians cook, flavour, and eat for over two decades.…
DairyEthnic, International & fusionFlavour trends
July 5, 2021

8 ice cream brands that ship frozen treats with unique flavours | Fortune

Richmond’s Nightingale ships its ice cream sandwiches nationwide via Goldbelly.JOEY WHARTON Summer is here, and so are reunions, graduations, wedding ceremonies, and celebrations of all kinds. To make the most…
DairyEthnic, International & fusionFlavour trends
July 5, 2021

Handcrafted, experimental flavors of ice cream debut each week from new pop-up business | The Columbian

Ube cheesecake, Lilikoi Macaron, Blue Raspberry Basil: These are just three of the more than 250 ice cream flavors Kryse Panis Martin has created since 2016, when she opened Central…
ChocolateEthnic, International & fusionFlavour trends
July 5, 2021

With increased demand, Singapore chocolatiers dream up new cacao creations | CNA Luxury

Dessert chef Janice Wong's chocolate cake. (Photo: Janice Wong) From keto and plant-based chocolate desserts to chocolate bars with TCM elements, chocoholics in Singapore are more spoilt for choice than…
BakeryEthnic, International & fusionFlavour trends
July 5, 2021

A slice of Malaysian flavour | The Sunday Daily

Pictures courtesy of Khalilah Mohamad Intrepid baker adds mouth watering flavours of Malaysian food and drinks into delicious cakes and cupcakes MANY cake bakers have successfully infused the taste and flavours…
Ethnic, International & fusionFlavour trendsSnack
June 30, 2021

Snack flavors assist in exploring global cuisine, easing stress | Food Business News

Photo: ©SUPERINGO - STOCK.ADOBE.COM Consumers, stuck at home with little opportunity for travel during COVID-19, have sought to experience the world through global snack flavors. Kimchi-infused chips are one example.…
Beverage trendsEthnic, International & fusionFlavour trends
June 30, 2021

McDonald’s brings two new bubble milk tea flavours this summer | Timeout Hong Kong

Photograph: Courtesy McDonald's Hong Kong After introducing bubble tea to its menu last summer, the fast food giant is back at it again, this time bringing two new bubble tea flavours – a…
DairyEthnic, International & fusionFlavour trends
June 30, 2021

Handcrafted, experimental flavors of ice cream debut each week from new Seattle pop-up business | Seattle Times

Kryse Panis Martin is the owner/operator of KRYSE Ice Cream, made in small batches. (Ken Lambert / The Seattle Times) UBE CHEESECAKE, Lilikoi Macaron, Blue Raspberry Basil: These are just…
Ethnic, International & fusionFlavour trendsMeat, fish and seafoodRestaurant
June 29, 2021

Burger King Japan Tokyo Teriyaki Tower Burger | HYPEBEAST

Burger King Japan Burger King Japan is bringing the beef in its newest promotional burger. Picking up where the Ugly Burger series left off, this new “Tokyo Teriyaki Tower” sees over a…
CanadaEthnic, International & fusionFlavour trends
June 29, 2021

Kraft Dinner Releases Six New Flavour Boosts | HYPEBEAST

Courtesy Kraft Foods After breaking the internet with the release of its Pumpkin Spice and pink Cotton Candy Mac & Cheese, Kraft Dinner brings six new “Flavour Boosts” to the table. Canada’s unofficial national…
BakeryEthnic, International & fusionFlavour trends
June 28, 2021

Bridor bakes new bread line inspired by global flavors | Food Business News

Source: Groupe Le Duff Bridor, a global company specializing in bread and pastries owned by Groupe Le Duff, is expanding its specialty food portfolio with the launch of a new…
DairyEthnic, International & fusionFlavour trends
June 25, 2021

Sort-of Secret: Alberobello Gelato, chef Lorenzo Loseto’s new line of Italian ice cream | Toronto Life

The sort-of secret: Alberobello Gelato, a new line of speciality goods from the executive chef at George Restaurant You may have heard of it if: You’ve follow George Restaurant’s Instagram account But you probably…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
June 17, 2021

Gilbert’s Craft Sausages Release Two New Flavors, Refreshes Industry with New Campaign | Perishable News

Gilbert’s Craft Sausages, known for all-natural, antibiotic free, individually-wrapped, quality sausages, will offer two new chicken sausage flavors just in time for grilling season. Both Ancho Queso Chicken Sausage and…
DairyEthnic, International & fusionFlavour trendsSnack
June 15, 2021

Little Moons Has Launched Three New Flavours, But There’s One We’re Not Sure About | Yahoo

Photo credit: Little Moons Back in January, people on TikTok became obsessed with Little Moons Mochi ice cream balls. And we don’t blame them – these tasty, sweet little balls are…
Ethnic, International & fusionFlavourMeat, fish and seafoodNovotaste
June 14, 2021

Sausage around the world: Meat the many flavors | napavalleyregister.com

Every country and every culture around the world seem to have a signature sausage all its own based on the influences of its unique native ingredients. Here’s a rundown of some…
Ethnic, International & fusionFlavour trendsSnack
June 14, 2021

Pringles Introduces New Wavy Pineapple Habanero Crisps | Chew Boom

Pringles Introduces New Wavy Pineapple Habanero Crisps. Image – Pringles Pringles offers a taste of the tropics with the introduction of new, limited-time Pringles Wavy Pineapple Habanero. Pringles Wavy Pineapple Habanero chips feature…
Coffee and TeaEthnic, International & fusion
June 14, 2021

Tea bombs to fruit infusions: Here’s how your regular tea is getting a new flavour | Times of India

Sip on an offbeat infusion this season Who says all the food trends happen only with coffee? There’s a lot of innovation happening when it comes to tea, too. Your…
Ethnic, International & fusionFlavour trendsSnack
June 10, 2021

Walmart brings Frito-Lay’s ‘Flavours From India’ Potato Chips to Canada | PotatoPro

New Frito-Lay 'Flavours From India' Potato Chips available at Walmart Canada Walmart Canada is excited to offer a brand new line of South Asian snack flavours in partnership with Frito-Lay…
CanadaDairyEthnic, International & fusionFlavour trends
June 10, 2021

New Summer Scoop Series brings collaborative gelato flavours to Eataly | Trnto

by Megan Gallant for TRNTO Top Toronto gelaterias are popping up at the Italian shopping and dining hub every month this summer Is there any more refreshing summertime treat than a…
Ethnic, International & fusionFlavour trends
June 9, 2021

Mint Chocolate is the newest fad in S. Korea and businesses are all in the trend | EconoTimes

Photo by: Meritt Thomas/Unsplash Mint chocolate flavor is the current trend in South Korea, and many businesses are joining the fad. Regardless of what they offer, businesses are getting creative…
Ethnic, International & fusionFlavour trends
June 8, 2021

Get Top Chef Winner Stephanie Izard’s Set of Cooking Sauces | Foodsided

Get Top Chef Winner Stephanie Izard’s This Little Goat Sauce Kit, now available on Amazon Stephanie Izard, a James Beard award winner who’s also the first woman to win Bravo’s Top Chef, has…
Beverage trendsEthnic, International & fusionFlavour trends
June 8, 2021

Trend alert: A refreshing flavor for easy going drinkers | Philstar.com

The new Tanduay Ice Vodka Lime Ginge is the first Tanduay Ice variant in amber bottle, giving off that cool, throwback vibe. Photo Release MANILA, Philippines — The younger generations, Gen…
BakeryEthnic, International & fusionFlavour trends
June 4, 2021

Beautiful beignets and delicious Japanese snacks at new Rainier Beach cafe | king5.com

Beautiful beignets and delicious Japanese snacks at new Rainier Beach cafe New Orleans-style beignets, Japanese-style snacks, and anime-style décor are three reasons a new bakeshop in Rainier Beach defies convention.…
CanadaEthnic, International & fusionFlavour trends
May 31, 2021

Asian fusion mixes authenticity and new twists on flavor | The Globe & Mail

Edgar Gutierrez, who owns Kanto 98, poses outside his contemporary Filipino restaurant in Edmonton on May 15, 2021. MEGAN ALBU/THE GLOBE AND MAIL As the former executive chef and co-owner…
Ethnic, International & fusionFlavour trends
May 31, 2021

How a European ice cream maker turned Vietnamese pho into a popular gelato | The National News

Pho soup is sieved, then mixed with sugar and water, and poured into a vertical ice cream machine to freeze. Photo: Ronan O’Connell Leaning over a counter in his spotless kitchen…
Ethnic, International & fusion
May 27, 2021

That’s Cold cooling summer heat with soursop, jackfruit ice cream | Jamaica Gleaner

Contributed Bethune scoops out a sweet serving of her Dragon Stout flavoured ice cream. It is said that life is like ice cream, so let’s enjoy it before it melts.…

Recent flavour trends: