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Inspired by recent international food, beverage & flavour trends

At Novotaste, we love food, beverages & flavour. As flavour producers, we have the privilege of working with everything the food industry has to offer. We get hands-on experience with the entirety of the food spectrum – whether it be baked goods or beverages, dairy or vegan products, confectionery treats or coffees & teas – and our finger is constantly on the pulse of the industry.  It is our great pleasure to present the latest, hottest trends and to adapt them to your needs. Whether it is a twist on a classic, an emerging flavour or something never seen before, we are at the forefront of flavour.

Novotaste is a uniquely Canadian flavour company and we are proud of the multiculturalism that is a pillar of our identity. Over the next year, we celebrate this heritage by exploring one of the hottest trends in food, beverage & flavour today: the broad & diverse world of global flavours. Ethnic flavours are constantly evolving. They develop over time, in hand with the societies that create them. They are carried across borders with peoples and where they encounter new cultures, new ideas, wonderful changes occur. Never before in the flavour world has there been such exchange of ideas and ingredients. This natural marriage of concepts is another leading trend today, with food technologists, chefs and consumers alike exploring new and exciting forms of flavour fusion.

Novotaste will showcase a trendy international flavour profile from different geographical locations. We delve into some of its history and its roots, discovering and experimenting with traditional ingredients to develop an “authentic” flavour. However, since we are keenly aware that authenticity is in the eye of the beholder, we also develop numerous variations representing the regional nuances commonly observed. Then, in the spirit of fusion, we create novel variations on the original, testing interesting pairings and alternative profiles in a variety of non-traditional applications. Ever hear of a Garam masala cola? We have a lot of fun proposing new avenues for the evolution of classic flavours along the way.

Garam masala
Arabic coffee
Saffron flavour pairings
Afghani zhoug
Flavour of Mexico
Flavours of Japan
Flavour of the Caribbean
Flavours of China
Spices of Madagascar
Flavours of Australia
Flavour of Scandinavia
Flavours of Brazil
Flavours of Morocco
Flavours of Quebec
Flavours of Louisiana
Flavours of California
Flavour of Poland
Flavours of Russia
Flavour of Thailand
Flavour of Ethiopia
Flavour of South Africa

We will make your taste buds travel to various parts of the world, including India, Spain, Arabia, Afghanistan, Japan, Madagascar, Brazil, China, Mexico, Russia, Poland, California, the Caribbean, Louisiana, Quebec, Ethiopia, Thailand, Scandinavia & many more. Stay tuned for our latest newsletter and, as always, we can be reached for samples or further information here.

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Pandan | The vanilla of Asia

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

An Arabic twist on coffee

Phở | Vietnam’s most popular flavour

Saffron flavour pairings


Ethnic, International & fusionFlavour trends
December 9, 2021

Exploring the many flavors of Japanese cuisine | Food Business News

Source: Dreyer’s Grand Ice Cream, Inc., Aldi, Inc., Kewpie USA, President’s Choice, Kellogg Co. While consumers seeking comfort food during the lockdown days of the pandemic propelled ramen to a…
Ethnic, International & fusionFlavour trends
December 5, 2021

Could Wafu cuisine be the next big food trend? | Food Service Director

Ginger soy pork ragu with sesame ricotta cavatelli; photo courtesy of Kikkoman Culinary techniques and flavors from Japan and Italy combine to drive this emerging cuisine. But don’t call it…
Ethnic, International & fusionFlavour trends
December 3, 2021

Flavor on the Edge: Cardamom | Flavor & The Menu

Jennifer Jasinski demonstrates cardamom’s savory side in her Cardamom-Scented Pork Belly with Curried Garbanzo Bean Purée at Denver’s Rioja restaurant. Photo credit: Rioja Bringing this powerhouse spice forward Cardamom, the…
Ethnic, International & fusionFlavour
December 2, 2021

Dipping into Flavor | Flavor & The Menu

This Salsa Verde Hummus combines the plant-centric power of hummus with the always popular flavors of Mexican fare. Garbanzo beans and black beans, seasoned with Mexican spices, are blended with…
Ethnic, International & fusionFlavour trendsRestaurant
December 2, 2021

Craft high-margin meals with authentic global flavors | Restaurant Business Online

Photograph: Sigma Foodservice Consumers are seeking authentic global flavors on quick-service and fast-casual restaurant menus, and they are willing to pay a premium for these culinary experiences. “Global flavors are…
Ethnic, International & fusionFlavour trends
December 1, 2021

Wingstop Hits the Spicy and Sweet Spot with New Orange Szechuan Flavor | PRnewswire

Wingstop's limited time flavor, Orange Szechuan Wingstop (Nasdaq: WING), the leading digitally-savvy, tech-focused restaurant brand with more than 1,600 locations worldwide, today introduced its newest limited-time flavor, Orange Szechuan, available at…
Ethnic, International & fusionFlavour trendsFood trends
November 29, 2021

Prepared foods trends: Ready meals tailored to Asian-inspired dishes, vegan varieties and restaurant quality | Food Ingredients First

In the prepared foods sector, there has been a significant push for organic, gluten-free and vegan meals to highlight their “chef-inspired roots” as brands strive to emulate restaurant quality. FoodIngredientsFirst speaks…
BakeryEthnic, International & fusionFlavour trends
November 28, 2021

Hansel Premium spreads Holiday cheer with Osaka-Style Pink Vanilla limited edition biscuits | Manila Standard

Hansel Premium by Rebisco is spreading early holiday cheer with its new limited edition biscuits that will transport you to a deluxe world where premium taste rules. The latest in…
DairyEthnic, International & fusionFlavour trends
November 28, 2021

Häagen-Dazs Japan’s new caramelized sweet potato tart ice cream hits convenience stores shelves | Japan Today

Photo: SoraNews24 Häagen-Dazs Japan is no stranger to releasing unusual flavors of ice cream that never seem to miss the mark. Since fall is the time of all things sweet potato…
Beverage trendsEthnic, International & fusionFlavour trends
November 27, 2021

Vimto’s Winter Warmer returns for 2021-2022 | Convenience Store

Vimto is bringing back the seasonal limited-edition squash flavour ‘Winter Warmer’ for the winter months. Available across the off-trade in a 725ml bottle format (rrp: £1.25), Winter Warmer is on-shelf…
Ethnic, International & fusionFlavour trends
November 27, 2021

Mince pie war hots up as supermarkets bid to woo younger taste buds | The Gaurdian

Sainsbury’s Taste the Difference range mince pies, tweaked apparently for a ‘glossier mincemeat’ Photograph: Sarah Lee/The Guardian Mince pie war hots up as supermarkets bid to woo younger taste buds…
DairyEthnic, International & fusionFlavour trends
November 26, 2021

Crazy, cool, curry ice cream | Trinidad and Tobago Newsday

Ice Cream Chef Delana Gray-Lewis' creation and viral hit curry ice cream. - Delana Gray-Lewis There are a few flavours that have, over the years, become synonymous with ice cream.…
Ethnic, International & fusionFlavour trends
November 26, 2021

Fresh festive flavours | The Jewish Chronicle

Photo: Jennifer Balcombe GBBO fans will recognise these yuzu-flavoured choux nuts as Jurgen's creation. Sure they may take a little longer than regular doughnuts, but you'll definitely be crowned star baker at…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
November 25, 2021

KFC puts its own spin on Japanese flavours with the new Katsu and Fillet Burger | SoraNews24 -Japan News-

When fried chicken just isn’t enough to satisfy your cravings. Earlier this month, KFC Japan had our mouths watering with the news that it would be releasing a limited-time Chicken Fillet and…
DairyEthnic, International & fusionFlavour trends
November 24, 2021

Flavor of the Week: Oaxaca cheese, the Mexican cheese taking menus by | NRN

Marcos Elihu Castillo Ramirez / iStock / Getty Images Plus  START SLIDESHOW › Joining the ranks of trending queso fresco and cotija, Oaxaca cheese is another Mexican cheese variety taking…
Ethnic, International & fusionFlavour trends
November 22, 2021

The top global taste trend in 2021: barbecue | WATTPoultry

Rise in demand for new and interesting flavors  With its many variations that can arise when cooking with fire, it is electrifying consumer appetites and elevating expectations for new and…
Coffee and TeaEthnic, International & fusionFlavour trends
November 16, 2021

Bundling Thai tea with spicy dishes introduces menu pairings for a new age | Flavor & The Menu

Cool down the heat of a spicy taco offering. Introduce Thai iced tea as a way to counter the guajillo chile paste marinade in pork carnitas. SWEET AND SPICY Bundling…
Ethnic, International & fusionFlavour trendsRestaurant
November 15, 2021

Global noodle dishes offer a friendly base for pushing boundaries | Flavor & The Menu

Perhaps no ingredient carries “global comfort” better than noodles, here, forming the base of Korean, Nikkei and Japanese classics. Channeling global comfort is a go-to strategy for menu developers looking…
Ethnic, International & fusionFlavour trendsSnack
November 15, 2021

Impressive listing secured for Mackie’s Crisps latest world-first launch | Deadline News

A SCOTTISH snack brand has secured strong supermarket demand for its festive leftover classic with nine listings confirmed. Mackie’s Crisps latest world-first addition, “Boxing Day Curry” will be sold from a range…
Ethnic, International & fusionFlavour trendsSnack
November 14, 2021

REVIEW: New Chocolate-Hazelnut-Strawberry Churro is Basic at Disney California Adventure | WDW News Today

A new chocolate-hazelnut-strawberry churro has been added to the Festival of Holidays lineup at the churro cart in Hollywoodland at Disney California Adventure. Chocolate-Hazelnut-Strawberry Churro – $6.75 Classic churro drizzled with…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
November 11, 2021

BBQ rated as the world’s “top taste” of 2021-2022 | Food Ingredients First

“Barbecue” has been spotlighted as the top trending flavor of 2021 for snacks, meats, meat alternatives, vegetables, sauces, marinades and seasonings. The trend was established following an extensive review of…
Ethnic, International & fusionFlavour trendsSnack
November 11, 2021

Cajun Pop Louisiana Style Popcorn Releases Two New Flavors in Time for the Holidays | EIN Presswire

Cajun Pop Creole Pickle and Southern Ranch popcorn is available both in stores and online We’re excited to see our customers’ responses to these new additions, especially after watching how…
Coffee and TeaDairyEthnic, International & fusionFlavour trends
November 10, 2021

Filipino flavors: McDonald’s has new ube pastillas, brazo desserts | Rappler

MCDONALD'S PHILIPPINES Get these new holiday flavors in sundae, frappe, and iced coffee forms! Heads up, sweet tooths! Festive Filipino flavorites are heading your way this holiday season with the…
Ethnic, International & fusionFlavour trends
November 8, 2021

International and BBQ flavors predicted to boom in 2022, reveals Dutch Spices | Food Ingredients First

Dutch Spices has revealed its trend report for BBQ flavors in 2022. The emphasis is on developments in the food landscape, specific BBQ trends and taste directions. According to the…
Ethnic, International & fusionFlavour trends
November 1, 2021

Spicy dipping sauces create a pathway to flavor innovation | Flavor & The Menu

Heat-spiked dipping sauces like Nashville hot aïoli represent big flavor opportunities for heat-seeking consumers, showing triple-digit menu growth over the past four years. As the American love affair with spicy…
Ethnic, International & fusionFlavour trendsSnack
October 25, 2021

Yogurt gummy bombs and elderberry-lemon soda: These modern-day bodegas are raising Vancouver’s snack game | CBC News

TJ Voss stands outside the first location of Lucky's Exotic Bodega in East Vancouver. Lucky’s Exotic Bodega sells hard-to-find snacks and drinks — as well as clothing — from around…
Ethnic, International & fusionFlavour trends
October 25, 2021

Thecha hummus and ghevar tarts: Home chefs create new fusion flavours this festive season | Times of India

Ghevar tarts and thecha hummus are some of the innovative fusion dishes on the home chefs' menus We are in the midst of the festive season and Diwali will be…
Beverage trendsEthnic, International & fusionFlavour trends
October 20, 2021

Flavor on the Edge: Horchata | Flavor & The Menu

(left) The Salty Donut’s Dallas location soaks its brioche-based Horchata doughnut in housemade horchata for 24 hours before being bottom encrusted with Valrhona Caramelia chocolate and finished with a torched…
Ethnic, International & fusionFlavour trends
October 20, 2021

Tastes of the Far East: Raps unveils liquid seasonings for meat, vegetable and noodle dishes | Food Ingredients First

German-headquartered spice expert Raps is tapping into the demand for flavors from the Far East with its liquid seasonings launch. Designed to provide “an ideal basis for creative convenience dishes,”…
Beverage trendsDairyEthnic, International & fusionFlavour trends
October 18, 2021

Yogurtland Introduces New Milk Tea Frozen Yogurt Flavor | Chew Boom

Yogurtland Introduces New Milk Tea Frozen Yogurt Flavor Yogurtland pays homage to its original roots as a boba shop with the debut of its new Milk Tea frozen yogurt flavor. Enhanced with…
Ethnic, International & fusionFood trends
October 18, 2021

Food flavor trends to keep an eye on | Ad Age

 Credit: istock Mapo beans, Cacio e pepe potatoes and elote beyond corn, plus more from Datassential's Claire Conaghan It can take a decade or longer for dishes to make their…
Ethnic, International & fusionFlavour trendsRestaurant
October 15, 2021

Wake Up to Flavor | Flavor & The Menu

Kat Turner of Highly Likely Café in Los Angeles serves eclectic breakfast fare that stands out with punches of global flavors courtesy of creative sauces and spreads, like this five-spice…
Ethnic, International & fusionFlavour trends
October 15, 2021

Flavor Trends Emerging for 2022 | Creative Energy

It’s hats off to the leadership at Flavor Experience for a tremendous event, delving into the next great flavor trends for years ahead in foodservice. First slated for Lake Tahoe,…
Ethnic, International & fusionFlavour trendsFood trends
October 10, 2021

Trend Incubators | Flavor & The Menu

Photo credit: Front of House New York City At dLeña in Washington, D.C., Richard Sandoval menus Salmon Zarandeado, a dish prepared using 500-year-old techniques from Nayarit, Mexico. After marinating the fish…
Ethnic, International & fusionMeat, fish and seafood
October 6, 2021

Flavor Makeover: Stew | Flavor & The Menu

Look to flavorful stews as a way to introduce a premium—and hearty—component in unexpected places. Here, chunks of green chile verde-braised pork serve as a rich protein topper in a…
Ethnic, International & fusionFlavour trendsSnack
October 5, 2021

Pizza Hut Japan x Yamazaki Lunch Pack Sandwiches | HYPEBEAST

Pizza Hut/Yamazaki Across the globe, Pizza Hut is known for coming up with a variety of quirky innovations and now the Japan chain has created new on-the-go Lunch Pack sandwiches in collaboration…

Recent flavour trends: