Last Updated on January 1, 2021 by Novotaste
Flavorchem, a flavor, ingredient and color solutions specialist, has revealed its 2021 Trends & Flavor Forecast. Flavorchem analyzed the newest product releases, market intelligence reports, data sources and social media buzz to predict the latest food, beverage and flavor trends for the new year.
Key prediction from the report include:
- Breakfast Reimagined: The breakfast category will experience innovative revamps on familiar favorites with more consumers working and learning from home.
- Plant Protein Power: The ever-evolving market for plant-based protein has a forecasted compound annual growth rate of 9% from 2019-2023 with a series of new product lineups on the way.
- Taste Exploration: Products that offer a heightened sensory experience via adventurous taste combinations and flavor exploration will draw consumers experiencing cuisine fatigue while stuck at home.
- Reduce, Reuse, Upcycle: Upcycled ingredients will be one of the most popular claims in 2021 amidst heightened consumer demand for ethical, transparent and sustainable products.
The full report details how industry trends and consumer insights will influence flavors in food and beverage products in 2021.
“Our in-house marketing analysts work closely with our flavorists to help food and beverage brands create flavors and new product concepts that represent the latest in trends and innovation,” says Laura Dembitzer, director of marketing and communications. “Our team has conducted extensive market research to ensure our clients have the latest industry intel.”