National Express has launched a range of travel sweets inspired by the “classic dishes” of the UK’s regions, including curry, pasties and fish & chips.
The coach operator says the ‘Tastes of Normal’ tins celebrate the gradual unlocking of the nation from Covid-19 restrictions and a return to the new “normal” by celebrating some of the destinations it serves.
It said that the new flavours “have arguably never been tasted before in boiled sweet form”.
The range includes:
- Fish & chips – “enjoyed with fresh sea air at ever popular choices for a day trip to the seaside or coastal holiday such as Devon, Brighton, Margate, Scarborough and Blackpool”
- Curry – “in honour of Birmingham, the home of the Balti triangle and National Express”
- Cornish pasty – “a must-taste treat for anyone visiting the ever-popular coastal county of Cornwall”
- Pork pie – “the classic British snack from Leicestershire, home of the Melton Mowbray pork pie”
- Wensleydale cheese and cranberry – “a nod to Yorkshire and popular destinations such as Leeds, Sheffield and Bradford”
- Eccles cake – “the only ‘sweet’ sweet in the tin, representing Greater Manchester”
All of the boiled sweets in the collection are gluten-free and suitable for vegetarians.
The limited-edition sweets will be given away to the public via National Express social media channels and the National Express website.
The launch of the travel sweets also marks the start of the company’s campaign to encourage summer holiday bookings in the UK.
Managing director of National Express UK Coach, Chris Hardy, said: “We suspended all services for 11 weeks at the beginning of the year so we’re delighted to now be back on the road with full measures in place to ensure passenger comfort and safety.