Chewits is expanding its stick-pack ranges with four new flavours – Blue Raspberry Chewits, Cherry Chewits, Sour Lemon Xtreme Chewits and Sour Cherry Xtreme Chewits.
It is the first time Chewits has added new flavours to its core stick-pack range in more than 10 years.
With the new flavours, the brand says it is also looking to drive growth and attract new buyers in the single impulse category, which was hit hard by the pandemic, but still accounts for 36% of category sales.
The additions join the existing flavours in the chews core range – Strawberry, Fruit Salad, Blackcurrant, Cola and Sour Apple.
They are available in 30g stick-packs (RRP 49p), while Sour Lemon Xtreme Chewits and Sour Cherry Xtreme Chewits are available in 34g stick packs (RRP 49p).
All the new flavours are suitable for vegetarians and are available from wholesalers including Bestway, Unitas, Parfetts and Sugro, as well as through the Nisa and Spar networks.
The launch will be supported with a social media campaign.
Sarah McDermott, senior brand manager at supplier Cloetta UK, said: “As Chewits stick-packs have been around for almost 60 years, we know it’s important to renew and refresh the range to attract new interest in these much-loved chews.
“We want to replicate the success we had from the launch of our new product formats last year by building on our heritage and driving growth of our classics.”