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Last Updated on November 18, 2020 by Novotaste

Courtesy of Carl’s Jr. and Hardee’s

Source: Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Natural, vegan & kosher BACON flavours for everything & everyone

Other multisensory trends

Food scienceMultisensory
April 15, 2021

“Imprinting” Certain Smells During Infancy Change Adult Behavior | Technology Networks

Imprinting is a popularly known phenomenon, wherein certain animals and birds become fixated on sights and smells they see immediately after being born. In ducklings, this can be the first…
FlavourFood scienceMultisensory
April 15, 2021

New study explains why you should look at your food before casting judgment | EurekAlert! Science News

The order in which your senses interact with food has a tremendous impact on how much you like it. That's the premise of a new study led by the University…
Beverage trendsFlavour trendsMultisensory
March 30, 2021

Dairy Queen Unveils Colorful New Spring Treat Collection | AllOnGeorgia

From DQ: With the fresh new energy of spring, DQ® is excited to welcome warmer weather and longer days with its NEW Spring Treat Collection, including the return of the…
Beverage trendsMultisensory
March 29, 2021

Sponsored: How consumer trends determine packaging design | The Drinks Business

While today’s consumer drivers and trends translate into a growing popularity of certain beverage categories, they also drive drinks packaging design trends. After all, packaging comes at the forefront of…
March 29, 2021

You Can Now Get Mi Goreng-Flavoured Condoms In Indonesia |

No-one can deny that mi goreng tastes orgasmic. And now, thanks to these new condoms, your orgasms can taste like mi goreng, too. Indonesian condom brand Fiesta has apparently launched…
March 29, 2021

Oscar Mayer makes bacon-scented shoelaces, will give them away to fans | Fox news

If you love bacon, but eating it just isn’t enough, now you can wear it on your feet — or at least, you can wear shoelaces that smell like bacon. On Friday, Oscar…
Food scienceMultisensory
March 24, 2021

Experiential honey store that taps into shoppers’ senses to give them a better understanding of bees and honey |

LAWRENCE SMITH/STUFF Walls are lined with 140 beakers filled with various types of honey. Honey business Comvita has opened an experiential store that taps into shoppers’ senses to give them…
Food scienceMultisensory
March 24, 2021

Study on sensory differences in food products |

(Credit: Unsplash) This article is brought to you in association with the European Commission. Today, the Commission published the results of the second part of an EU-wide quality comparison of food…
March 24, 2021

Miller Lite Made a Scented Candle That Smells Like a Dive Bar | Food & Wine

CREDIT: MILLER LITE I love bars, and during the COVID-19 pandemic, I've missed them dearly. Granted, we've done what we can from home. Beer still exists—even if cans may not be…
March 19, 2021

Christian Dior to host an aromatic dinner | What’s On

The six-course Maison Christian Dior x José Avillez dinner launches on March 25… Acclaimed chef José Avillez, the mastermind behind Portuguese restaurant Tasca, has teamed up with Maison Christian Dior…
March 3, 2021

Sensory Science: The multisensory experience of wine | Rural news group

  Imagine a wine as a piece of recorded music. Its maker has endeavoured to put out a well-balanced composition, envisaging this harmony will be what’s experienced by its audience.…
Food scienceMultisensory
February 16, 2021

A new sensation: recording and reproducing taste | National Geographic

The Taste Display controls varying strengths of electrical current transmitted to the five flavor gels (and a buffer tasteless gel), allowing different tastes to be reproduced and experienced on a…
February 11, 2021

Tech which translates fragrances into colour patterns and images | Cosmetic Business

The French firm has developed tech which translates fragrances into colour patterns and images As part of its strategy to expand its capabilities in artificial intelligence (AI), Givaudan has inked…
Food scienceMultisensory
February 11, 2021

What colours are going to steal the show in 2021? | New Food Magazine

As Pantone announces its 2021 Colours of the Year, Emina Goodman explains the key relationship between colour and food, and predicts what to watch out for this year. It’s often…
February 11, 2021

I Finally Found My Weird Tomato-Plant Candle | The Cut

Okay, so … can we collectively agree that most candles smell sort of the same? I’m not trying to start any trouble here, but if I say a candle is…
Beverage trendsMultisensory
February 9, 2021

Beverage can designs: where trends meet innovation | FoodBev Media

While consumer trends can determine the popularity of a specific beverage category, they also drive packaging design choice. After all, packaging comes at the forefront of the battle for consumer…
February 5, 2021

KitKat’s New Flavour Is A Marbled Mix Of White And Dark Chocolate | Delish

KITKAT How would you feel if we told you there was a new KitKat in town? Pretty fantastic, right? Well, you’re in luck, because there is a new KitKat in town, and it’s one of the…
February 4, 2021

Waiting For Durian: An interactive picnic that reconnects people with local durian culture | Timeout Singapore

Photograph: Fabian Loo Artist spotlight: an interactive picnic that reconnects people with local durian culture Learn more about the country’s infamous fruit with this fun, multi-sensory experience by artists Kray…
BakeryFlavour trendsMultisensory
February 1, 2021

General Mills brings back heart-shaped Cheerios in new flavours  | FoodBev Media

©Cheerios, General Mills General Mills has announced that it is bringing back its Cheerios with happy-heart shapes cereal in both existing and new flavours. The Cheerios brand transformed its iconic O-shaped…
Flavour trendsMultisensorySnack
January 28, 2021

Here is How You Can Get Kraft Dinner’s Pink Candy-Flavoured Mac and Cheese for Valentine’s Day | To Do Canada

CNW Group/Kraft Heinz Canada Kraft Canada is launching a limited-edition Candy KD for Valentine’s Day. The exclusive pink Candy KD features hints of sweet candy. Brian Neumann, Senior Brand Manager, Brand…