Last Updated on October 29, 2020 by Novotaste
There’s a new cereal hitting store shelves made just for the Billsmafia. Josh’s Jaqs are a red and blue frosted ‘O’ celebrating Buffalo Bills Quarterback Josh Allen, and they are available now.
Allen announced the cereal earlier this month in a tweet, saying he always dreamed of having his own cereal.
Produced by PLB Sports & Entertainment and sold at Wegmans stores, proceeds from “Josh’s Jaqs” will help support the Oishei Children’s Hospital in Buffalo, New York.
Troy Witt, Director of Marketing for PLB Sports & Entertainment, told NewYorkUpstate.com that Josh’s Jaqs are so named because J.A.Q. is an acronym for Josh Allen Quarterback. He also said that it’s the first time they’ve ever produced a cereal in a team’s specific colors.
If you can’t head to a Wegmans store to pick up a box, you can also order two boxes of Josh’s Jaqs directly from PLB Sports & Entertainment.
“Flutie Flakes,” named for former Bills quarterback Doug Flutie, first debuted in 1998, but made a reappearance on store shelves in the Buffalo area in the past year.