Skip to main content

Last Updated on October 29, 2020 by Novotaste

Josh Allen's Josh's Jaqs cereal.courtesy of PSB Sports & Entertainment

There’s a new cereal hitting store shelves made just for the Billsmafia. Josh’s Jaqs are a red and blue frosted ‘O’ celebrating Buffalo Bills Quarterback Josh Allen, and they are available now.

Like “Flutie Flakes” and “Kelly Krunch” before it, “Josh’s Jaqs” feature the heroic image of the Bills QB throwing a football on a blue box that shows the red and blue team colored cereal Os.

Allen announced the cereal earlier this month in a tweet, saying he always dreamed of having his own cereal.

Produced by PLB Sports & Entertainment and sold at Wegmans stores, proceeds from “Josh’s Jaqs” will help support the Oishei Children’s Hospital in Buffalo, New York.

Troy Witt, Director of Marketing for PLB Sports & Entertainment, told that Josh’s Jaqs are so named because J.A.Q. is an acronym for Josh Allen Quarterback. He also said that it’s the first time they’ve ever produced a cereal in a team’s specific colors.

If you can’t head to a Wegmans store to pick up a box, you can also order two boxes of Josh’s Jaqs directly from PLB Sports & Entertainment.

“Flutie Flakes,” named for former Bills quarterback Doug Flutie, first debuted in 1998, but made a reappearance on store shelves in the Buffalo area in the past year.

Source: Buffalo Bills Josh Allen cereal, ‘Josh’s Jaqs,’ available at Wegmans