Mumbai native and business consultant Vishal Ramakrishnan created the brand in response to a rise in Eastern wellness ingredients such as turmeric, ghee, ashwagandha and chai in American diets. The products are formulated with a gluten-free blend of pearl millet, amaranth and almond flours, plus coconut sugar, coconut oil, flaxseeds and chia seeds. Flavors include chai spice, turmeric and ginger, and coconut and cardamom.
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Source: Bringing South Asian flavors to the breakfast category | Food Business News
