The Novotaste team wishes you Happy St-Jean Baptiste Day / l’équipe Novotaste vous souhaite une joyeuse fête de la Saint–Jean–Baptiste!

In May 1870, a large fire destroyed two-thirds of the extensive Saguenay-Lac-Saint-Jean region of the province of Quebec. With the establishment of a railway network in 1880, blueberries grown on the previously burnt out regions were able to be shipped to larger metropolitan areas.

In 1940, the blueberry industry became very lucrative and the income became larger than the milk industry that was known for being well rooted. The National Film Board of Canada even produced a movie called “La manne bleue” which presented the famous blueberry story while emphasizing the harvesting, transportation and exportation techniques.

Blueberries are very popular in Quebec, with the Lac Saint Jean blueberries being the most demanded. While blueberries are sold throughout the year, they do not compare to Quebec grown berries that tend to be smaller, firmer & bursting with flavour.

It is for these reasons that we have decided to celebrate the St-Jean-Baptiste holiday by presenting a variety of blueberry flavour pairings that can be customized for your application(s).