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Consumers are increasingly become more educated with regards to the foods & beverages they consume. This has fueled demand for natural ingredients, such as colours & flavours. The range of approved natural colours has considerably increased in recent years & it is resulting in the development of all natural & novel products. Obtaining a stable & affordable blue colour was always difficult in the past, but this has changed.

For 2020, Pantone officially declared that classic blue was the official colour of year. Butterfly pea flower tea has also continued to gain popularity, due to the fact that it is naturally blue when served. Blue and purple produce get their color from a pigment known as anthocyanin. It is an antioxidant, which has numerous health-protective effects, including boosting the immune system and reducing risk for heart disease and some cancers (reference).

As a result of all this, product developers, chefs & bartenders have jumped on the blue bandwagon. This has resulted in an influx of new blue coloured/flavoured or inspired foods & beverages.

At Novotaste, we love blue & we certainly can customize flavours inspired by blueish fruits (below) or other trendy ones for your applications.

  • Açaí berries
  • Black currants
  • Blackberries
  • Blueberries
  • Blue raspberry
  • Elderberries
  • Grapes
  • Plumbs
  • Prunes

We can also suggest great natural flavour profiles that can be used in-tandem with natural blue colours to produce multisensory effects (such as blue colour + mango flavour). Get into contact with us to discuss your flavour needs. We will make sure that your products taste as good as they look!

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