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Allergies on the rise

Allergies are a growing public health concern. The rate of food allergies among children has increased 18% from 1997 to 2007, according to the Centers for Disease Control and Prevention (1).

More of the population has food allergies than ever before – and around the world, they are sending more and more people to hospital…data found anaphylaxis cases on the rise in the US, Australia and Europe, among other regions…in the US, hospital visits for food allergy increased threefold from 1993 to 2006. Between 2013 and 2019, England saw a 72% rise in the number of hospital admissions for children caused by anaphylaxis [2]. In the US, it is now estimated that over 10 per cent of the adult population has an allergy to peanuts, shellfish, dairy or another food…in the UK, the past three decades have seen hospital admissions for food allergies rise fivefold [3].

“That food allergies have risen is unquestionably the case, to an absolutely crazy extent” Graham Rook, emeritus professor of medical microbiology at University College London.

Some people with a tree nut allergy may be allergic to more than one type of tree nut. While others may only be allergic to one type of tree nut [4]. Allergies to peanuts are a major public health concern. Recent data suggests that the incidence is increasing and currently 1–2 % of Americans, or nearly 30 million people, are allergic to peanuts [5].

Taking all this into account, product formulators need to have viable options for making peanut flavoured products that can have a broader appeal. This is why Novotaste has created a variety of popular nut-inspired flavours, containing no allergens.

Novotaste Allergens & GMO statement

Learn about tree nut allergy, including possible sources of tree nuts, how to avoid them, and what you can do to be allergy-aware

Nut-inspired flavour profiles containing NO ALLERGENS

Peanut flavours

We can formulate allergen-free & realistic peanut flavours for a variety of applications.

Peanut butter flavours

Peanut butter flavours can add a complexity, sweetness & a buttery profile.

Hazelnut & chocolate spread flavours

Chocolate & hazelnut combinations can be found in a variety of popular products, such as nutella. By using our allergen-free flavours, your products will taste like actual hazelnuts were used.

Peanut butter & jelly flavours

Peanut butter & jelly sandwiches were very popular with children, until peanut allergies became more prevalent. By using our flavours in your applications, you can have that distinctive flavour profile, without allergens.

Peanut butter, banana & vanilla ice cream flavours

Peanut butter & banana sandwiches were also very popular & have steadily become problematic in social & family settings. So we have formulated a twist on this classic flavour profile by combining it with vanilla ice cream, without allergens.


  5. Liu AH, Jaramillo R, Sicherer SH, Wood RA, Bock SA, Burks AW, et al. National prevalence and risk factors for food allergy and relationship to asthma: results from the National Health and Nutrition Examination Survey 2005–2006. J Allergy Clin Immunol. 2010 Oct;126(4):798–806. e13. [PMC free article] [PubMed[]
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