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About Us

Founded in 2008, Novotaste thrives to offer high quality, innovative, and competitive flavouring systems without the typical constraints and irritants of the large multinational manufacturers. We have developed a flavour library consisting of thousands of flavours and continuously increase our development efforts in key trends that enable our clients to satisfy the fast paced consumer demand.

Our vision and values have enabled us to sustain a spectacular growth curve. We are now into the second chapter of our history. It’s mission through its custom-built, state-of-the-art facilities that are equipped with the latest available technology.

OC Flavors

OC Flavors was founded in 2007 by Leah McCuen and Monica Ahuero. As experienced food industry professionals, Leah and Monica were ready to go out on their own with the goal of producing great flavors in a customer-centric way. Noticing the consumer shift toward natural and organic products early on, along with the desire for new and unique flavor profiles across all food and beverage categories, they have built a solid customer base of national and international accounts. OC Flavors’ core offerings include liquid and powdered flavors for the beverage, dairy, plant-based, specialty nutrition, confection, and bakery/snack industries. Since the beginning, the team at OC Flavors has been dedicated to honing their craft to quickly and efficiently deliver customers flavor profiles that meet and exceed expectations. This commitment to quality and customer satisfaction has helped OC Flavors grow into a multimillion-dollar company.

In 2022, Shore Capital Partners, a Chicago-based private equity firm, saw the opportunity in the food industry to bring together like-minded flavor companies to meet the needs of the dynamic food and beverage industries. Shore formed a growth partnership with OC Flavors, bringing in a new leadership team experienced in the food industry to bolster OC Flavors’ extensive knowledge as well as its products and services. In 2023, OC Flavors expanded into Canada with the acquisition of Novotaste in Montreal. Read the press release.


To develop and provide optimal flavour and aromatic solutions that respond to today’s ever-changing global market needs.


Passion: We promote working with passion as we feel that this is key to developing optimal solutions that will satisfy culinary, scientific, and regulatory requirements. Passion is the mother of all solutions.

Service: Our team of specialists will work closely with our clients in order to develop flavour solutions that will satisfy all their needs. We will provide our clients with an optimal degree of flexibility by maintaining reasonable minimum thresholds of orders while achieving quick lead times. Our dedicated professionals will always be ready to provide the highest levels of customer service.

Integrity: We will maintain our efforts in providing our customers with the most relevant and highest levels of certification. We will pursue and apply the most rigourous standards of analysis for our raw materials, which will ensure a maximum stability of our products.

Innovation: Our technical and marketing teams strive to provide our clients with constant new flavour solutions. This will be achieved through a joint proactive approach that will enable us to stay abreast of the latest market trends. Innovation is a major part of the Novotaste culture.

Respect: We respect and value the cultural diversity of our employees. We also understand that Novotaste’s strengths are founded on their commitment and skills.

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