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Novotaste’s comprehensive review of 2022 flavour trends will be published on December 6th, 2022. There will be two versions available: (1) a general review & (2) a comprehensive review that will include greater detail for NPD & marketing purposes.

This year’s flavour trends are composed of nine main categories & three underlying trends (figure 1). These consist of (1) indulgence, nostalgia & comfort, (2) mutations & fusions, (3) bold & unique, (4) added value & healthy, (5) globally-inspired, (6) vegan & mocktails, (7) Me2, (8) millennials & (9) zoomers flavour trend categories. Relative to this specific period in time, some past trend categories have evolved into “permatrends” or inherent trends. These consist of multisensory flavour experiences, the use of natural & clean label ingredients.

These categories were created after digesting thousands of online articles containing specific & general flavour information. As data was compiled, it became very clear that flavour trend categories would dramatically change versus last years. This mainly consisted of mergers of certain flavour trend categories (such as indulgence, nostalgia & comfort) as well as the expansion of last year’s “smoke & mirrors” category into a “millennial” & “zoomer” categories. These two were created because it’s not just about having a great tasting product anymore, it’s about how flavours are marketed to consumers. As an example, we are currently seeing more very bold or even disgusting flavours in NPD launches because they simply create buzz. LTO’s, mystery & celebrity inspired flavours have also become more common. Sales & marketing techniques for flavours have dramatically evolved at the same pace as technology & how we use it.

The numbers | Exclusive NPD edition

4142
Reviewed posts
106
Information source countries

82

Examples of millennial flavour marketing

95

Zoomer flavour marketing examples

9

Main flavour trends

3

Inherent trends

1221

Trendy flavours

304

Flavour quotations

From the vaults

2019 Flavor trends

Recent trendy Novotaste flavour concepts

Recent flavour trends

Ethnic, International & fusionFlavour trendsRestaurant
December 2, 2021

Craft high-margin meals with authentic global flavors | Restaurant Business Online

Photograph: Sigma Foodservice Consumers are seeking authentic global flavors on quick-service and fast-casual restaurant menus, and they are willing to pay a premium for these culinary experiences. “Global flavors are…
Beverage trendsFlavour trends
December 2, 2021

C-store Retailers Put New Twists on a Wintertime Classic | Convenience Store News

Convenience store operators are celebrating the arrival of winter with seasonal beverages that add something extra to traditional hot chocolate drinks. Rutter's is partnering with Slushed to offer Frozen Hot…
Beverage trendsFlavour trends
December 2, 2021

Michael Bublé Has His Own Limited Edition Bubly Flavor | PEOPLE.com

CREDIT: BUBLY After years as its spokesperson, Michael Bublé now has a bubly flavor of his own: merry berry bublé Michael Bublé has a lot of reasons to celebrate this holiday…
DairyFlavour trends
December 1, 2021

‘Hey-Ey-Sundae!’ launched by Perry’s Ice Cream in partnership with the Buffalo Bills | WKBW

Photo by: Perry's Ice Cream BUFFALO, N.Y. (WKBW) — Perry's Ice Cream launched a new ice cream flavor Tuesday in partnership with the Buffalo Bills. “Hey-Ey-Sundae!,” blends nougat ice cream…
Ethnic, International & fusionFlavour trends
December 1, 2021

Wingstop Hits the Spicy and Sweet Spot with New Orange Szechuan Flavor | PRnewswire

Wingstop's limited time flavor, Orange Szechuan Wingstop (Nasdaq: WING), the leading digitally-savvy, tech-focused restaurant brand with more than 1,600 locations worldwide, today introduced its newest limited-time flavor, Orange Szechuan, available at…
Flavour trendsMeat, fish and seafood
November 30, 2021

With Spicy Food, Restaurants Search for Next Big Thing | QSR magazine

PORTILLO’S It’s not just fandom that keeps spicy menu items around. Spicy can be a hard category to define. While some customers like a hint, others look for a level…
Flavour trendsFood trendsMultisensory
November 30, 2021

Multi-sensory experiences: “Texture is pushing the boundaries of indulgence | Food Ingredients First

Agrana Fruit is highlighting how texture in F&B is retaining its strength as a focus for innovation. The company underscores how this organoleptic property is “pushing back the boundaries of…
Flavour trendsMeat, fish and seafood
November 29, 2021

Tired of ‘food-porn advertising’, Wingstop SG gets mysterious with hidden flavours | Marketing-interactive.com

Wingstop Singapore launched its “Order Hidden Flavours” campaign in an unconventional bid to reach out to the younger crowd in the market. The campaign, valued at SG$40,000, aims to promote…
Flavour trendsFood trends
November 29, 2021

How to build flavor with edible flowers and herbs | Salon.com

Flowers in the hydroponic garden at ICE. (Photo courtesy of the Institute of Culinary Education) One of the great things about being the director of sustainability at the Institute of…
Ethnic, International & fusionFlavour trendsFood trends
November 29, 2021

Prepared foods trends: Ready meals tailored to Asian-inspired dishes, vegan varieties and restaurant quality | Food Ingredients First

In the prepared foods sector, there has been a significant push for organic, gluten-free and vegan meals to highlight their “chef-inspired roots” as brands strive to emulate restaurant quality. FoodIngredientsFirst speaks…
BakeryEthnic, International & fusionFlavour trends
November 28, 2021

Hansel Premium spreads Holiday cheer with Osaka-Style Pink Vanilla limited edition biscuits | Manila Standard

Hansel Premium by Rebisco is spreading early holiday cheer with its new limited edition biscuits that will transport you to a deluxe world where premium taste rules. The latest in…
BakeryFlavour trends
November 28, 2021

Crumbl’s Festive Thanksgiving Flavor Is Only Available For One Week | Mashed

Instagram The holidays are always an interesting time for food. They bring a wild mix of old and new foods. There are holiday classics like stuffing and sweet potatoes for…
Beverage trendsFlavour trends
November 28, 2021

Gingerbread Snap’d: Mountain Dew’s new seasonal flavor | The Chimes

Photo courtesy of Mountain Dew. Mountain Dew Gingerbread Snap’d was released to stores in the U.S. at the beginning of November to replace Mountain Dew Merry Mash-Up, which was the previous holiday…
DairyEthnic, International & fusionFlavour trends
November 28, 2021

Häagen-Dazs Japan’s new caramelized sweet potato tart ice cream hits convenience stores shelves | Japan Today

Photo: SoraNews24 Häagen-Dazs Japan is no stranger to releasing unusual flavors of ice cream that never seem to miss the mark. Since fall is the time of all things sweet potato…
Flavour trendsSnack
November 28, 2021

MSCHF Illegal Chips Release | HYPEBEAST

Illegal Chips MSCHF‘s inclination for releasing provocative items in small batches has now taken the brand to the world of snacks with the Illegal Chips release. These limited chips take on three flavors…
Beverage trendsEthnic, International & fusionFlavour trends
November 27, 2021

Vimto’s Winter Warmer returns for 2021-2022 | Convenience Store

Vimto is bringing back the seasonal limited-edition squash flavour ‘Winter Warmer’ for the winter months. Available across the off-trade in a 725ml bottle format (rrp: £1.25), Winter Warmer is on-shelf…
Ethnic, International & fusionFlavour trends
November 27, 2021

Mince pie war hots up as supermarkets bid to woo younger taste buds | The Gaurdian

Sainsbury’s Taste the Difference range mince pies, tweaked apparently for a ‘glossier mincemeat’ Photograph: Sarah Lee/The Guardian Mince pie war hots up as supermarkets bid to woo younger taste buds…
DairyFlavour trends
November 27, 2021

Texas-based Blue Bell ice cream releases three holiday-inspired flavors | San Antonio Current

Instagram / bluebellicecream Brenham-based Blue Bell ice cream has released three holiday flavors. Texans with a penchant for the nutmeg-heavy notes of holiday eggnog are in luck, as Brenham-based Blue…
Beverage trendsFlavour trends
November 26, 2021

Introducing Johnnie Walker Masters of Flavour | Yahoo

Johnnie Walker Masters of Flavour - the final release in series of extremely limited edition Scotch celebrating the art of whisky making Johnnie Walker launches a new extremely rare Scotch…
DairyFlavour trends
November 26, 2021

Where To Buy Little Moon’s Christmas 2021 Flavours | Bustle

Mochi lovers are in luck because the TikTok favourite brand Little Moons is back with new flavours in time for Christmas. Little Moons has announced a limited-edition Christmas bundle complete will three…
DairyFlavour trends
November 26, 2021

BYU Creamery Unveils New Ice Creams For Kalani Sitake & Mark Pope | KSLsports.com

BYU basketball coach Mark Pope, left, and BYU football coach Kalani Sitake celebrate at a press conference announcing that BYU has accepted an invitation to the Big 12 Conference at…
DairyEthnic, International & fusionFlavour trends
November 26, 2021

Crazy, cool, curry ice cream | Trinidad and Tobago Newsday

Ice Cream Chef Delana Gray-Lewis' creation and viral hit curry ice cream. - Delana Gray-Lewis There are a few flavours that have, over the years, become synonymous with ice cream.…
Flavour trendsFood trends
November 26, 2021

Pillsbury Canada and Frank’s RedHot® Team Up On Limited Edition Hot Sauce Flavoured Pizza Pops | Yahoo

Photo Credit: General Mills Canada (CNW Group/General Mills Canada) For a limited time only, Canada's number one selling pizza snack, Pizza Pops™ has joined forces with the country's number one selling…
Beverage trendsFlavour trends
November 26, 2021

Three Beverage Trends to Watch for in 2022 | Convenience Store News

Big and bold flavors, guilt-free indulgence, and a return to simplicity will dominate drinks in the year ahead. Once opting for a gentle spritz of nuanced flavors, beverage makers now…
Flavour trendsMeat, fish and seafood
November 26, 2021

Complementary Thanksgiving flavors trend in quirky product mash-ups amid rising prices | Food Ingredients First

Perdue’s Thanksnuggets pair white and dark turkey meat with special holiday flavors.  This Thanksgiving sees US consumers embrace category-bending NPD at all price points, from festive fast food offerings all…
ChocolateFlavour trends
November 26, 2021

Dove’s New Holiday Chocolate Features This Crunchy Ingredient | Mashed

Dove Chocolate There is certainly no lack of inventiveness in the world of chocolate. It should come as no surprise given the myriad of combinations that you can pair it…
Ethnic, International & fusionFlavour trends
November 26, 2021

Fresh festive flavours | The Jewish Chronicle

Photo: Jennifer Balcombe GBBO fans will recognise these yuzu-flavoured choux nuts as Jurgen's creation. Sure they may take a little longer than regular doughnuts, but you'll definitely be crowned star baker at…
Beverage trendsFlavour trends
November 26, 2021

Snapple Spiked’s limited-edition flavour in Alberta tastes like paradise | Curiocity

Photo via Snapple People, it’s not time to put your iced drinks aside just yet ‘cause Snapple Spiked has found a way to transport you to summer past and summer future…
Flavour trendsVegan
November 25, 2021

Jermaine Dupri wants everyone to snack healthy with his new vegan ice cream | Rolling Out

Jermaine Dupri (Photo by Tailor Payton for rolling out) Jermaine Dupri’s impact on the music game is forever etched in stone and he’s now set his sights on the food…
Beverage trendsFlavour trends
November 25, 2021

Punchy Punch rum cocktails add “Companion” for any occasion | Loop Trinidad & Tobago

Whether we are relaxing alone after a long day of work, having a small gathering or partying it up with friends at an event, one thing we always want on-hand…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
November 25, 2021

KFC puts its own spin on Japanese flavours with the new Katsu and Fillet Burger | SoraNews24 -Japan News-

When fried chicken just isn’t enough to satisfy your cravings. Earlier this month, KFC Japan had our mouths watering with the news that it would be releasing a limited-time Chicken Fillet and…
Flavour trends
November 25, 2021

Brownwood Farms unveils new bourbon infused ketchup line | News | athensmessenger.com

A moment on the production line at Brownwood Farms. Photo submitted. Brownwood Farms, owned by local specialty foods producer Milo’s Whole World Gourmet LLC, has releases three new bourbon-infused ketchup…
Beverage trendsFlavour trends
November 25, 2021

Gen Z drives alcohol reduction trends, reveals Innova Market Insights | Food Ingredients First

The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in…
BakeryFlavour trends
November 24, 2021

Loacker launches winter edition flavors | Candy Industry

Spiced flavors available in Quadratini, Loacker Classic varieties. Loacker has introduced three Winter Edition flavors in its Quadratini and Loacker Classic varieties: Gingerbread, Cinnamon and Orange Speculoos. This marks the first time Loacker has introduced…
DairyEthnic, International & fusionFlavour trends
November 24, 2021

Flavor of the Week: Oaxaca cheese, the Mexican cheese taking menus by | NRN

Marcos Elihu Castillo Ramirez / iStock / Getty Images Plus  START SLIDESHOW › Joining the ranks of trending queso fresco and cotija, Oaxaca cheese is another Mexican cheese variety taking…
Beverage trendsFlavour trends
November 24, 2021

Zaxby’s New Ghostbusters Soda Features These Fruity Flavors | Mashed

Zaxby's If you love fast-food fried chicken, and you're from the southeastern U.S., chances are you're a fan of Zaxby's. If that's the case, then we've got exciting news for…
DairyFlavour trends
November 24, 2021

We Tried Jeni’s New Holiday Flavors and These Were Our Favorites | Southern Living

CREDIT: COURTESY OF JENI'S SPLENDID ICE CREAMS Warmly spiced gingerbread, cool peppermint, sweet sugar plum—we couldn't ask for more from this seasonal collection! Let's face it, winter in the South isn't all…
Ethnic, International & fusionFlavour trends
November 22, 2021

The top global taste trend in 2021: barbecue | WATTPoultry

Rise in demand for new and interesting flavors  With its many variations that can arise when cooking with fire, it is electrifying consumer appetites and elevating expectations for new and…
Beverage trendsFlavour trends
November 22, 2021

Dayton’s new craft soda brand debuts | Dayton.com

Credit: CONTRIBUTED From the minds of some of Dayton’s most creative foodies and entrepreneurs comes a brand new, fizzy business. Rock, Paper, Soda is a brand new craft soda brand…
Flavour trendsSnack
November 22, 2021

Reese’s New Drizzled Popcorn Is A Salty-Sweet Popcorn Treat | KSBY

Copyright Sam's Club, Photo by: Sam's Club The products and services mentioned below were selected independent of sales and advertising. However, Simplemost may receive a small commission from the purchase…

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