Skip to main content

2021 flavour trends

Welcome to the Novotaste Flavour Trends Guide to 2021! As a company that interacts and serves every segment of the food industry, Novotaste is constantly exposed to the latest, most relevant flavour developments, and to the ever-evolving food trends that accompany them. We are happy to share what we know and hope that our knowledge might better guide your product development.

Although it may be exciting to make sweeping declarations or dubbing a ‘flavour of the year’, the reality is that flavour trends cannot be boxed into clear-cut, annual timeframes. Some trends are enduring in their popularity -take pumpkin spice, for example. Others, like truffle are more fleeting, almost elusive. Trends can seem boring or obvious: should we point out that the popularity of orange flavours continues to rise? Trends also overlap, as you will later see: Nostalgic flavours can be decadent and comforting. Fusion flavours are often tied to International flavours. Essential oils and extracts, meanwhile, fit into almost every category. Ultimately, new flavour trends are sometimes surprising or difficult to predict, especially if you don’t have the time to digest a never-ending flow of new information. Fortunately, Novotaste releases a bimonthly newsletter that keeps you up to date on what is going on in the world of flavours. Our 2020 newsletters have foreshadowed all the trends that are heating up as we prepare to welcome 2021. Subscribe here today!

8 Trends you need to know

General overview of trends

• With endless information at their fingertips, it’s no surprise that consumers are constantly evolving.
• There’s a lot of curiosity about flavor profiles.
• A trend toward classic indulgent flavors in combination with healthy and holistic well-being concepts.
• Consumers are hungrier than ever for global flavors.
• More detailed flavor descriptors and an emphasis on the flavor’s origin reflect major trend.
• The wall between the kitchen and the bar seems to slowly merge as bartenders search for new, magnetic flavours and combinations to take classic cocktails to the next level in terms of taste, texture and complexity. Culinary cocktails have now become prevalent in restaurants and bars, leading to newer and more innovative ways of collaborations.
• Consumers are most concerned about how trendy foods taste, what they cost and how good they are for their health.
• Consumers are taking a proactive approach to nourishing their bodies and minds, and flavor will continue to support the growth of better-for-you offerings.
• ‘Hybrids’ as another major popular theme, represented by flavors familiar in one category crossing over into others.
• Special-edition and seasonal flavors can help invigorate brands and serve as a good way to test new tastes on the public.
• Consumers are drawn to flavors which have a “health halo.
• Key global regions of discovery include South America, West Africa, Eastern Mediterranean and Southeast Asia. When incorporating emerging flavours from these hotspots, it’s important to overlay macro trends, like veg-centricity, functional wellness and global comfort.
• While there are many traditional candies and candy flavors, people can want some different. Without going too far outside of their comfort zone, the new flavors need to balance the familiar with the new.
• Consumers are seeking more natural ingredients for their well-being.
• The next big flavours include those which combine traditional sweets along with savoury to play with our palates.
• While the flavor preferences might have changed, consumers have wanted the indulgence.
• 47 percent of consumers will be seeking a twist on traditional festive offerings.
• Botanical and fruit flavor pairings have taken the spotlight in recent months.
• Consumers could be open to the idea of ‘borrowed nostalgia’ – taking a nostalgic flavour from a different region as a comfort food.
• “Customers are still looking for new flavors to bring new experiences and differentiate in the market. There is an increased interest in premium indulgent flavours and cross category inspired concepts.

Fusion/Pairing

• Classic and international fruits always will have a place in beverage formulation. Lesser known fruit flavors often are paired with more familiar ones to encourage trial. Combination flavors continue to gain traction across all beverage categories.
• Sweet and seasonal satisfaction highlights flavor combinations that change with the seasons.
• Unique sensory experiences are increasingly popular amongst consumers, which is giving way to more spice and earthy ingredients like seaweed and traditional West African flavours…..“Exciting hybrid concepts that mix taste profiles exemplify this trend further, combining subtle natural flavours with extravagant sweet, savoury and spicy flavours.
• The coming year is full of uncertainty, so well-established tastes along with all-time favorites will continue to grow as consumers seek comfort in tried and tested flavors. For beverages specifically, the notion of functional ingredients will also be at an all-time high “Hybrid taste profiles will be created through this pairing of functionality with traditional flavors,”
• Clean singular flavours in desserts are going to find favour with the audience. People are tired of multiple flavours in a single dish, which most of the time might not taste right if not researched properly. Hence the inclination towards food that has a clear-cut flavour profile.
• The next big flavours include those which combine traditional sweets along with savoury to play with our palates.
• New flavors meet consumers’ needs for excitement and novelty during the pandemic’s disruptive lockdowns. Consumers willing to push their boundaries further will be able to try intriguing new flavors that offer sensory and visual disruptions such as sweet and savory mixtures with vegetables, potato chips or other savory snacks.

Indulgence, twists on classics, feel-good nostalgia/comfort and party

• Consumers associate taste with different holidays and celebrations. This year, well-known and established tastes will provide consumers with a feeling of security as they escape into their comfort zone. Latest market and consumer research shows that consumers tend to buy well-known products – the same applies to the choice of flavor.
• A trend toward classic indulgent winter flavors in combination with healthy and holistic well-being concepts. Their “Taste- A Path to Well-being” creations offer unique flavors for good-tasting moments.
• Delivering on consumer cravings for nostalgia and indulgence, 2021 will also see the return of classic favorites but in unexpected, more sophisticated forms. “When you think about childhood flavors re-imagined for premium applications.
• While the flavor preferences might have changed, consumers have wanted the indulgence. Although vanilla might be the most popular flavor, consumers want more mix-ins. From Caramel Cone to White Chocolate Raspberry Truffle, that classic flavor is getting an upgrade.
• The pandemic has created a need for flavors that bring comfort during chaotic and uncertain times.
• “Not only are we continuing to see people looking for wider variety in regard to flavors and textures, but we also know they are gravitating toward familiar brands they trust.
• Consumers could be open to the idea of ‘borrowed nostalgia’ – taking a nostalgic flavour from a different region as a comfort food.
• With more than 1 in 3 Americans looking to add pumpkin treats to their pantries, it isn’t surprising that the seasonal flavor was everywhere.
• Get that economy-sized package of toothbrushes from Costco ready, because we’re heading full force into 2021, ivory chompers ready and willing. Creative twists on classics, brand new flavors, and imaginatively innovative candy fillings are imminent.
• 47 percent of consumers will be seeking a twist on traditional festive offerings.
• “In the indulgent flavor space, childhood-inspired flavors are trending, as these profiles are associated with happiness, positive taste memories and childhood bliss.
• Certain flavors can provide comfort, not just because they might taste good, but because they can bring back childhood or other fond memories. The idea of “comfort food” exists in every type of cuisine, often characterized by simplicity and indulgence. Flavor manufacturers work hard to accurately replicate nostalgic flavors, and consumers are all too happy to put them into their grocery cart, particularly now.“Consumers want to connect to simpler, happier times through comfort foods and indulgent, nostalgic flavors,”Reinventing classics and nostalgic favorites are ways to bring newness to products, but still keep them accessible and familiar. Through everything that’s going on in the world right now, consumers find comfort and even an emotional connection with nostalgic flavors across product categories.”

Essential oils, extracts, botanicals, added value (functionality)

• Consumers are drawn to flavors which have a “health halo. Balancing flavor with functionality is key here – consumers want foods that deliver a full sensory experience, from taste to color to texture, as well as clean label positioning,
• Consumers are taking a proactive approach to nourishing their bodies and minds, and flavor will continue to support the growth of better-for-you offerings.
• Consumers become more health conscious, flavor trends will reflect a market shift toward beverages that maximize on quality and functionality, all while packing a flavor punch.”
• Flavor trends are evolving alongside consumer behavior patterns. As people continue to focus on holistic health and wellness, they are gravitating toward flavors that signal health and seek familiar, nostalgic flavors for a sense of comfort.
• Flavors That Function: As the world grapples with a global pandemic, consumers have found ways to take their health into their own hands— and stomachs. Beverages that offer immunity, cognitive, and mood-boosting benefits will be especially significant.
• Cardamom momentum
• “The authentic taste of the botanical can be combined with various flavors to create a hybrid, in line with the flavor trends of 2020”.
• Essential oils are growing in prominence and products with essential oil claims are likely to increase in 2020. Fortune Business Insights reports the global essential oil market is expected to rise at a compound annual growth rate of 9.65% between 2019 and 2025…
• The United States is one of the top three importers of tea in the world, and demand continues to grow with new tea flavor and beverage trends.
• “Botanical flavors will continue to flourish in 2020 because they add sophistication and nuance. Floral, herb, and spice flavors will primarily be used in combination with familiar true-to-fruit flavors.”
• One of this year’s trends is “Tea Inside.” Consumers are shifting to a more mindful approach to products containing health and wellness, Symrise said. They also are looking for great taste.

Globally-inspired, International, Ethnic

• As the desire for hyper-local tastes has increased, some consumers crave global dishes in their traditional form, while others prefer more approachable fusions. Through ingredient combinations, signature dishes or cooking methods, chefs can celebrate and bring to life these ethnic cuisines.
• An influx of global flavors has driven brunch in exciting new directions in recent years. Miso, the Japanese seasoning made from fermented soybeans, has been on a parallel track, adding its umami-rich tones to a variety of menu applications.
• Key global regions of discovery include South America, West Africa, Eastern Mediterranean and Southeast Asia. When incorporating emerging ingredients from these hotspots, it’s important to overlay macro trends, like veg-centricity, functional wellness and global comfort.
• Cross-cultural flavors with surprising combinations and twists can give consumers a low-risk way to be adventurous. Chef Ted Osorio says that “global mash-ups” such as French and Scandinavian, Mexican and Southeast Asia, and regional cuisines like Native American are imminently popular.Menu mash-ups continue to trend and provide you with a canvas in which to showcase your creativity.
• Consumers want to enjoy the flavors of exotic locations through regional spices, herbs, and produce. Now, while travel is severely restricted, this desire to experience other cultures through food is particularly important…these flavors include “peppers with a provenance connection like Hatch, Calabrese, and Anaheim peppers, to the specific spice blends or pastes of a region,
• “It’s fun to offer consumers a baked item they are familiar with but give them the opportunity to experience it in a new and unexpected flavor or color. There’s no better way to do that than by giving it a global twist!”
• New tastes and ingredients, used in unique combinations, with a greater focus on the flavor source. Instead of sweeping terms like “Mexican,” there might be references to regions, such as Veracruz, Oaxaca, or Yucatan. Similarly, “Southern” food may be identified as having roots in Appalachian, Lowcountry, or Creole cuisine
• The meaning of sensory flavors and experiences has evolved. But is it rather a question of newly acquired taste preferences? Pre-pandemic, consumers were used to everything being available everywhere and at any time. Exotic fruit and spices from around the world evoked a sense of adventure, as consumers sought new eating experiences and taste combinations. In search of new trends, the modern consumer could pluck a taste experience from anywhere they imagined, and it could be eaten from the comfort of their home, wherever that may be. adventure, as consumers sought new eating experiences and taste combinations. In search of new trends, the modern consumer could pluck a taste experience from anywhere they imagined, and it could be eaten from the comfort of their home, wherever that may be.
• Consumers stuck at home are exploring international ingredients through the beverage menu. Travel restrictions are keeping consumers close to home, but restaurant menus can temporarily transport diners to exotic destinations.
• Ethnic cuisine flavors have peaked on flavor forecasts for four years now. Asian and Middle Eastern flavors continue to appeal to millennials, Hispanics and Asian consumers. A third of consumers eat ethnic cuisine at least once each week, and nearly a third are willing to pay more if it’s authentic. Types of regional cuisine that consumers are interested in have remained fairly stable,
• As the desire for hyper-local tastes has increased, some consumers crave global dishes in their traditional form, while others prefer more approachable fusions. Through ingredient combinations, signature dishes or cooking methods, chefs can celebrate and bring to life these ethnic cuisines.
• Focusing on foods and flavors that reflect tastes and styles from around the world, this trend is fueled by the millennial generation, which likes to travel.
• Key global regions of discovery include South America, West Africa, Eastern Mediterranean and Southeast Asia. When incorporating emerging ingredients from these hotspots, it’s important to overlay macro trends, like veg-centricity, functional wellness and global comfort.
• Savory snacking has spiked during the COVID-19 pandemic given the ubiquitous lockdown measures. In trending themes, industry’s flavor houses note a prominent demand for exciting international tastes that provide consumers with a way to “travel the world from home… and we are also seeing more niche regional cuisines grow in popularity,”
• As the desire for hyper-local tastes has increased, some consumers crave global dishes in their traditional form, while others prefer more approachable fusions. Through ingredient combinations, signature dishes or cooking methods, chefs can celebrate and bring to life these ethnic cuisines.
• There’s a lot of curiosity about flavor profiles, whether its Indian, or Korean, or Japanese food,”

Multisensory, spicy, umami and smoke

• Technomic also predicted food service operators will try to draw consumers in by menuing ingredients that elicit surprising sensory reactions like sweet limes, habanada and Sichuan buds. “This trend is a continuation of other sensory trends we see going on. “We’ve seen it with color and applications like the Unicorn Frappuccino. Bringing a surprising sensory reaction to taste is the next step we see”.
• This year’s forecast is shaping up to be focused on flavors that drive experience in a socially distant landscape. Flavors That Tingle: Burning, cooling, or otherwise tingling their way across our tongues, drinks with flavors that stimulate unique sensory experiences are set to become more prominent in the coming year.
• As Mintel points out, ‘narrowing in on specific flavor profiles like jalapeño … will cast a wide net.’” “I believe that the increase of jalapeño-flavored foods speaks to consumers wanting more of the actual pepper and pepper flavor,”
• “Smoked and roasted flavors are on the rise and align well with adult tastes, especially in savory snacks,” noted Lu Ann Williams, director of Insights & Innovation at Innova Market Insights. With the rise of plant-based meat alternatives, smoke can help formulators achieve authentic flavors. Smoke flavors “are especially becoming popular in meat analogs and foodservice where operators are looking to add a rich, freshly cooked meat flavor. Perhaps an evolution of the smoke trend is the appearance of burnt and charred notes being called out on menus and on packaging. Suzy Badaracco, president of Culinary Tides, sees these flavor notes appearing a lot in what she calls “nuanced indulgence” products, and includes “toasted, roasted, smoked, and charred flavors” such as burnt caramel and browned butter. While it has been five years since smoke was featured in the magazine as an upcoming flavor trend, it has staying power and is expected to continue for the foreseeable future. “I expect charred/blackened/fire-roasted flavor will continue to remain popular, especially if the flavor component is combined with visual cues and crispy texture that further stimulate consumers’ senses,”
• Global hot sauces, seasonings and pepper varietals are catching on beyond the United States into regions associated with milder fare, such as the United Kingdom and Australia. Spicy snacks will evolve to call out specific peppers, such as ghost, habanero, poblano, hatch or chipotle
• When it comes to the history of Flavor Forecast, there’s never been a shortage of bold and spicy profiles. Consumers crave it — heat and spice offer a sensory experience and enjoyment like no other. Heat is now everywhere, from grocery store shelves to upscale dining establishments, and eating spicy for fun, delight and dares are now social pastimes.
• Expect menus and products to raise the bar with creative pairings of heat in applications like cocktails, baked goods, marinades and more. Trends like Chilies Obsession, Heat Plus Tang and Sweet on Pepper will grow in application for multi-dimensional heat.
• “Spicy” as a category is one of the more popular flavor trends.
• Sweet and heat are a yin and yang in the flavor world. While being complete opposites in taste, they are actually quite complementary. Combinations such as chipotle raspberry, mango jalapeño and lemongrass wasabi are trending across all food categories and help keep meat and poultry relevant to today’s consumers. The more exotic, the more enticing the sweet-heat combination. At the same time, the protein carrier is a familiar food. This invites consumers to embark on a flavor adventure. After all, we all need a little excitement these days during COVID-19 social limitations.“These trends reflect Americans’ desires to combine the tried and true with the new and different,”
• Chefs continuously build on the interplay of the five tastes of sweet, sour, salty, bitter and umami, as each holds individual merit. Thanks to the deep exploration of the global pantry over the last decade, umami-rich ingredients have come into sharper focus. Using those ingredients to balance sweetness and add complexity leads to exciting menu development. That sweet-umami combination is well positioned as a modern flavor builder, where chefs can incorporate it in an array of savory and sweet menu features.

Clean label options - Mocktails, allergen-free, vegan

• Curiosity, even more so than environmental or health concerns, ranked as the No. 1 reason why many consumers try plant-based meat alternatives,
• People love their cocktails and if the drink makes its way into their dessert, it’s a match made in heaven. Desserts inspired by cocktails will find acceptance in 2020.
• So, we see a range of alcohol-based ice cream in a lot of places. The straight plain flavours or cocktail inspired ice creams will be a definite and evolved flavour this year.
• Given the history of alcohol-flavoured food, and the popularity of key drinks in the UK market, it’s hardly surprising that both independent and big brand snack manufacturers are keying into the demand. The pairing is still novel and therefore intriguing. When done well, it’s hard to deny the appeal of the flavour combinations. But we need to look beyond the product itself to the message that it carries. The majority of gin, prosecco, cocktail or beer-flavoured snacks seem to fall into two camps: trying to imbue the everyday with luxury (like a packet of crisps flavoured with prosecco and dusted in edible gold stars) or taking something that was a childish treat and making it, as Smith & Sinclair says, more grown-up.

Flavour marketing, smoke and mirrors, emotional

Mystery, locally/geographically-inspired, limited edition, seasonal, A.I. derived, social-media/takeout-inspired, cross-over, premium collections, experimental, celebrity & storytelling flavours

• As the days get shorter and colder weather becomes the norm, many brands are starting to release limited edition, seasonal flavours to their core ranges.
• Frito-Lay is always finding new ways to bring bold flavors to snack time. From its Smiles with Lay’s fan favorites coming back to taking a flavor trip across the country, snack time is never boring with Frito-Lay snacks. With football season underway, snacks are flying off store shelves. Even if tailgating has turned into homegating, everyone has to have their snacks while cheering their favorite team to victory.
• Mystery flavors have always been a popular choice to release as limited-time products for brands to create a little buzz. From Oreo cookies to Pringles to Mountain Dew sodas, product developers are introducing mystery flavors, along with competitions to guess what they are, in an attempt to increase engagement with their fans and generate a little media attention.
• There is an increased focus on ingredient provenance and brand storytelling platforms in order to emphasize the taste and quality of companies’ products, as well as their uniqueness and sustainability efforts. Provenance platforms can communicate a whole range of messages to the consumer, including taste, processing methods, cultural and traditional backgrounds, as well as the more obvious geographical origin.
• Experimental flavoured beverages have become increasingly popular in recent years. Younger drinkers aged 25-30 are driving this increase by being curious to try new flavours and being less caught-up in more traditional drink varieties.
• Celebrity endoresements, creations & branding.
• Dessert with meat is becoming a new trend among chefs. Chefs are now increasingly experimenting with the red stuff by adding hints into sugary delicacies. Bacon is one of the favourites in fleshing up a dessert.
• Flavours inspired by Religeous events & country regions.
• McDonald’s Australia has launched 38 new Frozen Coke flavours. Diners can order the ultimate refreshing twist on slushies just in time for summer.
• Ben & Jerry’s has already released a full collection of Netflix Original Flavors.
• Seasonal flavors are crucial for consumers. “They bring a sensation of comfort along with tastes consumers know and trust. Seasonal flavors create the urge to try and buy new products,”….
• Pringles always thinks outside the box when it comes to releasing new limited-edition flavours in Japan.
• Alcohol flavours such as pink lemonade, Long Island Tea, Tequila and Mojito give an adult twist to bakes.ND: An interesting trend coming out of the flavoured gin space is fantasy flavours. Offering a sense of escapism and fun, these have been seen in the bakery category in the form of unicorns and flamingos but it’s a trend we are predicting further growth for in 2021.
• A new business in Inuvik is bringing wild flavours of the Arctic to the Northwest Territories in new – and sugary – ways. Northern Wild Foods is the passion project of couple Richard Skelhorn and Laure Frajman in Inuvik. Accountants by day, the two scour the Arctic countryside on weekends to find inspiration for soaps and sweets.
• The future of flavours lies in the hands of machine learning, rising consumer demands for healthy options, and trends driven by globalisation, according to a leading industry expert.
• Bud Light Seltzer is ringing in its first holiday season with a festive pack of unique flavors. It’s launching an “Ugly Sweater” variety pack nationwide on November 2 with three new flavors “inspired by the most popular holiday moments.”
• Bianlifeng, the Beijing-based digital-friendly convenience store chain, developed the unique freshly-brewed coffee flavors to attract adventurous young consumers. They are also attempting to form a beverage “challenge” on social media among trend followers through such innovations.
• If you thought a brilliant chef concocted this in a restaurant kitchen, you’d be wrong.This hit flavor was created by a ‘food innovation intelligence platform’, which basically uses Artificial Intelligence to build a virtual ‘food brain.’
• I don’t know exactly when this bizarre flavored-chip trend started but it seems that it’s not going anywhere anytime soon. The latest to join the likes of pickle and turduken-flavored chips are the new Reuben sandwich Pringles.

Fruits and vegetables

• Brands will be looking to create core flavor profiles, as well as taking a twist on these by adding botanicals and floral notes,” she adds. Appealing flavor ideas include healthy fruits, such as blueberry, cranberry, açaí or cucumber; botanicals, such as rosemary, elderflower, ginger, basil, peppercorn and mint; core profiles, such as lemon, lime, orange, raspberry, cherry, grapefruit and strawberry; and exotic fruits, such as mango, passionfruit, coconut water, pomegranate, watermelon and yuzu’
• Packing the earthiness of root vegetables into something sweet might seem counterintuitive, but as pastry chefs go hunting for local produce in sparse cold-weather months, the subterranean standbys are taking root on dessert menus around the city.
• Growth in fruit and vegetable flavours will continue, especially in powder form. These can be added to bakery products such as sponge cakes, pastries and biscuits, and refined sugar can be reduced and replaced with natural fruit sugar.
• With citrus being an all-time favorite flavor for consumers, Nagarajan believes there are many creative ways to pair it with functional flavors, such as pairing blood orange with guayusa or Valencia orange with tulsi.
• While many people are drawn to seasonal flavors, there are certain tastes that transcend seasons. Watermelon is one of those flavors. Although watermelon fills summer tables, the fruit is available all year round. It doesn’t disappear once all that pumpkin spice fills store shelves.
• Blueberry appears to be booming as an on-trend ingredient across Asia, with the number of new product launches soaring in everything from sauces to pizza.
• Flavor-combining chewy candies are gathering steam as sugar confectionery products among millennials, with key affinity for tropical fruits. Expanding portfolio of fruit-flavored candy offerings in various shapes and packaging formats are propelling the expansion of the infused fruits jellies market. Confectionery manufacturers are keen on expanding their product portfolio and constantly adding new flavors to attract consumers. They are trying new flavors based on tropical fruits.
• Fruit has been incorporated in European beers for hundreds of years. But less so in the United States where it has become a common brewing ingredient only in the decades since the craft beer revolution of the 1980s. In recent years, however, its popularity has exploded — more so than in any other nation.
• Fruit has always been a natural cornerstone of beverage development, but has become an even bigger player today, showing up in all kinds of exciting ways— fresh, juiced, powdered, pickled.
• Innovative trends in chocolate confectionery are developed like the addition of orange or citrus as well as vegetables various fruits in chocolate.

Two versions of Novotaste’s 2021 Flavour Trends | A comprehensive review, are available for your review:

1. A regular, condensed version, intended for general R&D, sales & marketing departments of the F&B industry:

Novotaste - 2021 FLAVOUR TRENDS - A comprehensive overview

If you want the full pdf version, including all clickable references, download here.

2. The Exclusive NPD edition was specifically created for product developers, R&D, sales & marketing departments from the F&B industries as well as for culinary professionals. The information we present in this document consists of a distillation of relevant flavour trend information from 1973 publications. If you are interested, click here. Our goal is to both inform & inspire you to create trendy & great tasting food & beverage products. Contact Novotaste, if you want to make your products taste trendy.

From the vaults:

2020 Flavour trends

2019 Flavor trends

2018 Flavor Trends: A Comprehensive Overview

Recent trendy Novotaste flavour concepts

How to make your products taste & smell like authentic gin

Phở | Vietnam’s most popular flavour

Have a weekend breakfast experience with a bacon, egg & hashbrown flavour | 100% natural, kosher & vegan

Natural, vegan & kosher BACON flavours for everything & everyone

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

Recent flavour trends

Coffee and TeaFlavour trends
October 19, 2022

Starbucks’ Just Announced An All New At-Home Holiday Coffee Flavor

Starbucks So what is the new coffee variety competing with the holiday blend's old-fashioned maple and herb flavor and peppermint mocha's bright chocolate and mint taste? Well, if you have…
BakeryFlavour trends
October 19, 2022

Bringing South Asian flavors to the breakfast category | Food Business News

Mumbai native and business consultant Vishal Ramakrishnan created the brand in response to a rise in Eastern wellness ingredients such as turmeric, ghee, ashwagandha and chai in American diets. The…
Flavour trends
October 18, 2022

Mayver’s Releases New Limited Edition Peanut Butter Flavours!

Mayver’s are the Rolls Royce of peanut butter and they’ve just brought out two new limited-edition flavours. Let me introduce you to Manuka Peanut Butter and Berry Peanut Butter. The berry one has…
Beverage trendsCanadaFlavour trends
October 18, 2022

White Claw Surge Is Finally Available In Canada With Three New Flavours

White Claw Surge for sale in Florida. Right: Announcement of the new flavours. Joni Hanebutt | Dreamstime, @whiteclaw | Instagram The Surge line of seltzers introduces four new flavours: Blackberry, Blood Orange,…
Beverage trendsFlavour trends
October 17, 2022

Sorted Drinks launches three new summer flavours

A prebiotic-packed beverage made from 100 per cent natural ingredients, the new flavours of Sorted have been developed as a nod to Australian childhood soft-drink favourites – Coca-Cola, Lemon Squash/Solo…
ChocolateFlavour trends
October 17, 2022

Cadbury: mystery chocolate bar 1 and 2 flavours revealed

Cadbury revealed on Thursday 13 October that rhubarb & custard was the flavour for Mystery Bar One and blue raspberry slushie was the flavour for Mystery Bar Two. Read more…
Flavour trendsMultisensory
October 17, 2022

Japan Has Bleach Coke

In America we have things like Cherry Coke or Vanilla Coke, in Japan they now have Soul Blast Coke. This is a direct connection to Bleach and its Soul Reapers, though…
Flavour trends
October 17, 2022

Outlaw Launches Alcohol-Inspired, Natural Lip Balms In 5 Deliciously Imaginative Flavors

Outlaw's alcohol-inspired lip balm collection is a grown-up version of an everyday staple, bringing rambunctious flavor and personality to any ordinary daily grind. The lip balms are available in five…
Flavour trendsNOVOflavoursNovotaste
November 29, 2021

2022 Flavour Trends | A Complete Guide | Exclusive NPD Edition

The exclusive NPD edition of Novotaste's 2022 flavour trends, can be obtained by filling out the form below. Enter information in the required fields & we will e-mail you the…
Flavour trendsNOVOflavours
September 29, 2021

Have you ever tried a pineberry, mangoberry or guavaberry?

While developing pineberry flavour profiles, the Novotaste R&D team was inspired to formulate two concept flavours: guavaberry & mangoberry. These creations can be adapted to most applications & their specific…
Flavour trendsNOVOflavours
September 28, 2021

2022 Flavour Trends | A Complete Guide | Condensed Edition

Our extremely popular year-end review of 2022 flavour trends has finally arrived! This publication is unique, as it includes flavour trends from a variety of geographical locations, covers the full…
Flavour trendsNOVOflavours
September 7, 2021

What does a pineberry taste like?

Pineberries actually do exist. They look like albino strawberries or like photoshopped strawberries. They are very rare & the majority of commercially grown fruit are destined for high-end restaurants. As…
Ethnic, International & fusionFlavour trendsNOVOflavours
August 11, 2021

Pandan | The Vanilla of Asia

It’s often said that pandan is to Asia what vanilla is to the Western world. Though it does not taste like vanilla, but it can be used in similar applications…
Flavour trendsNOVOflavours
March 25, 2021

Allergen-free nutty flavour profiles

Allergies are a growing public health concern. The rate of food allergies among children has increased 18% from 1997 to 2007, according to the Centers for Disease Control and Prevention…
Flavour trendsNOVOflavours
November 16, 2020

Brandy, cognac, whisky and bourbon inspired flavours for various applications

In a recent article, we gave some insight into the growing popularity of gin. In this week’s newsletter we explore the ever-trending whiskey and the emerging trend of brandy, the…
Flavour trendsNOVOflavours
October 16, 2020

Natural, vegan & kosher BACON flavours for everything & everyone

“Everything is better with bacon”, remarked Sara Perry in her recipe book of the same name. Whether or not you agree with her statement, there is no denying the raging…
Beverage trendsFlavour trendsNOVOflavoursNovotaste
October 6, 2020

How to make your products taste & smell like authentic gin

Gin is still trending upwards "From gin tastings to gin distillery tours and even gin and tonic tea bags – gin is undeniably popular. The stats don’t lie: In 2017…
Ethnic, International & fusionFlavour trendsNOVOflavours
September 8, 2020

Phở | Vietnam’s most popular flavour

At Novotaste, we understand the critical role of harmony in food science. The delicate yet elaborate interplay of flavouring compounds is undoubtedly an elusive art. Although every path to a…
Flavour trendsNovotaste
August 25, 2020

2021 Flavor Trends | A Comprehensive Overview

Welcome to the Novotaste Flavour Trends Guide to 2021! As a company that interacts and serves every segment of the food industry, Novotaste is constantly exposed to the latest, most…
Flavour trendsNOVOflavoursNovotaste
November 18, 2019

2020 Flavor Trends: A Comprehensive Overview

The Novotaste comprehensive overview of 2020 flavour trends is a distillation of various sources of information. This includes the analysis of thousands of articles, 2019 NPD launches, current trendy flavours,…
Flavour trendsNOVOflavours
October 29, 2019

Trendy, Deconstructed & Reformulated Christmas Flavour Favourites

For this upcoming Christmas season, the Novotaste flavour team was inspired to do something a little different. Due to the increasing culinary trend of deconstructing recipes or dishes, we decided…
Flavour trendsNOVOflavours
October 24, 2019

Halloween-inspired flavours

To celebrate Halloween, the Novotaste flavour team has created 6 unique flavour profiles described below. Some of these are haunted variations of classic favourites, while others are  original creations. They…
Ethnic, International & fusionFlavour trendsNOVOflavours
October 1, 2019

Saffron flavour pairings

Saffron is known to be the most expensive spice by weight, mainly due to the amount of work involved in its cultivation (see video below). It has been used to…
Flavour trendsNOVOflavours
September 16, 2019

Sneak-peek at 2020 flavor trends

At Novotaste, we pride ourselves in being aware of current & developing flavour trends. Our trends section, showcases a variety of up-to-date articles describing global food, beverage, coffee/tea & flavour…
Essential oilsFlavour trendsHealth and hygieneInterestingNOVOflavours
September 9, 2019

SCIENCE CONFIRMS that smelling LEMON/LAVENDER can make you feel slim & relaxed

A scientific study (reference) found that smelling a lemon scent can help you feel slim. The lemon's aroma was found to boost body image and improved self-esteem. Being exposed to…
Flavour trendsNOVOflavoursNovotaste
August 28, 2019

What is pumpkin spice?

We continue to see new foods, beverages, cosmetics, perfumes & variety of other products that are either flavoured/scented with "pumpkin spices", "pumpkin spice", "pumpkin & spices" or "pumpkin pie". Whats…
Flavour trendsNOVOflavours
July 9, 2019

Lemwi or Kimon?

So what kind of profile do you want for your application? Lemon & kiwi flavour combinations are limitless & can be customized to your exact needs. Kiwifruit is on trend…
Flavour trendsNOVOflavours
April 29, 2019

2019 Trendy Summer Flavours

The Novotaste flavour team recently got inspired by a post describing flavour trends for food & beverage applications. There were 9 general trends that consisted of berry, tropical, green, mushroom,…
Flavour trendsNOVOflavours
April 16, 2019

Bunny on the beach flavour?

Spring is here, snow is finally melting & Easter is approaching. To celebrate this, the Novotaste flavour team has created a variety of flavours inspired by "sex on the beach",…
Flavour trendsNOVOflavoursNovotaste
April 9, 2019

Wine-inspired flavours

For many, there is little more satisfying than the perfect glass of wine. Wines are unique in their diversity, complexity and nuances, intricately drawing character from an array of ingredients,…
FlavourFlavour trendsNOVOflavoursNovotaste
February 15, 2019

Ever taste a pink, orange, purple or blue apple?

Globalisation has made it easier for many of us to enjoy new & exotic fruits. Novotaste can recreate flavour solutions corresponding to these fruits & also formulate flavours representing new…
Flavour trendsNOVOflavoursNovotaste
January 16, 2019

2019 Flavor trends

During the course of the last four months of 2018, we started compiling a list of flavours that were becoming trendy or simply remaining popular. We based ourselves on several…
FlavourFlavour trendsNOVOflavours
September 16, 2018

Raspana or Banberry?

Flavour trendsNOVOflavoursNovotaste
August 29, 2018

Trendy flavors for Christmas

As we edge closer towards next year, the Novotaste team has come up with three categories of flavours for Christmas, New Years & the cold winter months that follow. The…
Flavour trendsNOVOflavours
July 19, 2018

Orple or apange?

So what kind of profile do you want for your application? Apple & orange flavour combinations are limitless & can be customized to your exact needs.
Flavour trendsNOVOflavoursNovotaste
July 16, 2018

A fatty taste WITHOUT fat or calories

When it comes to food and beverage in this modern and innovative era, consumers want it all, don’t they ? Delicious beverages with sweet, bold and well-rounded flavours – “I…
Beverage trendsFlavour trendsNovotaste
June 30, 2018

Prohibition: Flavour solutions for mocktails, alcohol, CBD beverages & various food applications

That’s right, the Prohibition Era is back and it is just getting started. Market trends are clearly indicating that both boomer and millennial consumers are not only accepting the resurgence…
Beverage trendsFlavour trendsFood trendsNOVOflavoursNovotaste
March 20, 2018

2018 Flavour, food & beverage trends you can’t ignore for the summer

The Novotaste website is constantly updated with recent flavour, food & beverage trend articles from a variety of different sources. We have compiled a summary list that summarizes the trends…
Flavour trendsNOVOflavours
March 6, 2018

Limed! Various lime flavour pairings

We recently posted an article describing new genetically modified limes that will eventually be sold in stores near you. You can identify these limes by their colorful mesocarps, but it is unclear how…
CannabisFlavour trendsNOVOflavoursNovotaste
December 13, 2017

2018 Flavor Trends: A Comprehensive Overview

With 2018 nearly upon us, it is time to look ahead at the global flavor trends that are set to dominate the new year.   Flavor Trends Over the past…