Per a company press release, each pack of Zombie Skittles comes with five flavors that sound spooky but taste delicious: Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry, and Blood Red Berry. But in every pack, one flavor will actually be “rotten zombie,” a flavor that only starts to taste bad after you start chewing it. They’re kind of like Bertie Bott’s Every Flavored Beans from Harry Potter, except you don’t have to worry about accidentally eating an ear wax candy.
Enter the #DareTheRainbow Challenge (a reference to their famous “taste the rainbow” slogan) that has the potential to be one of fall’s viral trends, if people react as dramatically to the candy as the brand is anticipating. Basically, Skittles wants people to record themselves and their friends trying Zombie Skittles, capturing the moment the rotten flavor hits their tastebuds. Hilarity will likely ensue as people try to get the grossness off their tongues, and the comical videos will then be shared with #DareTheRainbow and @skittles on social media. It’s pretty clever, and I’m sure teenagers in particular will be into it. Anything for five minutes of internet fame, right?
You’ll be able to buy Zombie Skittles staring mid-August at major U.S. retailers in three sizes through the Halloween season: Share Size ($1.89), Lay Down Bag ($2.49) and Fun Size Bag ($2.99). Zombie Ski, so just keep an eye out for them when you start seeing piles of orange candy bags in your local grocery store. Or maybe you’ll see the viral videos first. Either way, your trick-or-treat haul will never taste the same.