As the days start to cool and the wind stirs the leaves, nothing feels cozier than snuggling up with a blanket and a mug of hot chocolate. Wait, did we say hot chocolate? We meant to say a pumpkin spice latte (PSL), which has become the quintessential fall beverage. If you’ve noticed an extra long line in your local Starbucks lately, it’s probably thanks to the seasonal treat.
“This was the 14th year we celebrated the return of fall and shared PSL with our customers,” says Reggie Borges, global corporate communications manager at Starbucks. “First introduced in 2003, PSL has become Starbucks most popular seasonal beverage ever.”
And loyal fans can be really, really enthusiastic. Etsy shop owner Veronica Clayborn is so besotted with PSLs, she designs and retails mugs inspired by them.
“My thought is that pumpkin spice is synonymous with fall,” says Clayborn. “I totally and completely love the smell of pumpkin spice. It feels familiar and comfortable like an old friend — a best friend. I was once asked to describe my obsession with pumpkin spice. My response: Pumpkin Spice is my BFF. So, I designed a mug based on that quote.”