Amazon is looking to expand online alcohol sales in Japan. The digital retailer opened a physical pop-up bar in Tokyo to promote the service. The Amazon Bar was located in Ginza, Tokyo and ran for just over a week. We had a chance to visit and report back on what the experience was like.
The site of the Amazon Bar was in a gallery space in a recently built high-rise. There was a short check-in and orientation session where staff explained the unique drink ordering process.