What it Means to be ‘Clean’ in Today’s Fast-moving Consumer Goods Market

When it comes time to shop, consumers are making their selections carefully and for specific purposes. They’re also willing to pay for products that meet their specific needs, and for many, those needs revolve around knowing exactly what’s in—and not in—the items they buy.

Source: What it Means to be ‘Clean’ in Today’s FMCG Market