The 2018 NHL playoffs have begun & there are only two Canadian teams that have made it. In their honour, the Novotaste flavour team has proposed several flavour profiles inspired by the Toronto Maple Leafs (view winnipeg Jets-inspired flavours). Like many of the unique Novotaste flavours, these particular creations were inspired by a variety of things (shown below). Personalizing flavour profiles is both fun & challenging. It is key to being able to tell a great story (from a marketing point of view) & it can bring your product to a whole other sensorial level.
Let us know which flavour profile best represents the Toronto Maple Leafs. Based on these results, we will formulate a 100% natural flavour that can be customized for most applications.
History behind the name
Conn Smythe bought the Toronto St. Pats in 1927 after the franchise almost had been sold to a group in Philadelphia. He immediately changed the name of the team to the Maple Leafs to honor Canada’s soldiers who wore the Maple Leaf while fighting during World War I. “We chose it… hoping that the possession of this badge would mean something to the team that wore it and when they skated out on the ice with this badge on their chest… they would wear it with honor and pride and courage, the way it had been worn by the soldiers of the first Great War in the Canadian Army,” said Smythe, who also changed the team’s colors from green and white to blue and white (nhl.com).