Unicorns Vs. Eclipses: Limited Edition Products Are Here To Stay

By September 1, 2017Food trends

The Starbucks Unicorn Frappuccino and Krispy Kreme’s eclipse donuts are examples where brands have put effort into limited-edition products and event-driven opportunities to promote them. With Millennials and Gen Z focused on experience over product, expect a lot more like them in the future.

Source: Unicorns Vs. Eclipses: Limited Edition Products Are Here To Stay