An American company claims Filipino food will be the next hot trend, as Google searches for the desired cuisine has doubled since 2012
Prepare to see more lumpia, kare-kare and biko on your dining plate in 2018, as these traditional Filipino dishes will most likely be part of what a trendspotting report from Baum + Whiteman, a New York based restaurant group, has voted to be the top anticipated food trend for the next year: Filipino cuisine.
The group imagined that food lovers would soon be reaching for the traditional Filipino dishes of adobo and halo-halo as the next global culinary trend sweeps the world. The annual report forecasts the food and dining concepts that are expected to crop up more within hotels and restaurants in the following year.
If Filipino cuisine becomes the next global food craze and enters into the mainstream dining world, it will follow in the footsteps of many of its Southeast Asian neighbours. Previous Asian culinary revelations have hailed from Korea and Thailand, as well as from Vietnamese dishes like pho.
The American company cites the large Filipino immigrant population across the US as igniting the interest in the cuisine. They further stated the proliferation of Filipino workers in countries around the world means their food has the opportunity to spread into the streets via vendors and small cafes and catch the attention of food critics and appreciators alike.
Jollibee – the Philippines largest food chain – has been spreading rapidly across the US in the past few years, familiarizing customers to dishes like Palabok Fiesta; a noodle bowl served alongside pork, smoked fish flakes and egg. Alongside the 35 restaurants across North America, the chain also has locations in Hong Kong, Saudi Arabia, Qatar, Brunei, Singapore, Kuwait, United Arab Emirates and Vietnam.
Ramar Foods, a third-generation producer of Filipino cuisine in California, told the food magazine The National Provisioner that there was an array of trends that has caused Filipino cuisine to gain popularity outside its ethnic population.
“There are the travel show hosts like Anthony Bourdain and Andrew Zimmern who are traveling to these countries or the Filipino communities to gain an understanding of how that culture has adapted to life in this country, using food as one of the prime narrative devices,” they said. “When you combine the diverse population, the advent of social media, the advent of food as entertainment, I think you have this trifecta of knowledge being shared at a rapid rate, and people are becoming fans.”