Top five flavour types of 2018 | Beverage Daily

  1. True flavours: Grapefruit, apple, coconut, ginger, orange, lemon, & mango. Yuzu has shown 60% growth.

  2. Culinary inspired: Consumers are responding to exotic & sophisticated offerings. An example includes molten chocolate latte

  3. Indulgent: Cookie dough, caramel, cookies & cream, chocolate, marshmallow & peanut butter

  4. Earthy: Matcha, ginger, turmeric, mushroom, blackberry, lemon & honey

  5. Veg-centric: Juices, kombuchas drinking vinegars & soups

Source: https://www.beveragedaily.com/Article/2018/07/06/Trend-alert-Imbibe-highlights-top-5-flavors

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