To create a chip flavor like wasabi ginger, Lay’s starts with the real thing

Three of Lay’s most popular experimental flavors are back on shelves.

Cheddar Bacon Mac & Cheese, Cheesy Garlic Bread and Kettled Cooked Wasabi Ginger potato chips will be available until Thanksgiving as part of the Lay’s Flavor All-Stars promotion. In its second year, the campaign opens the flavor vault to renew recipes from past initiatives like “Do Us a Flavor” and “Flavor Swap.”

Flavors that veer from the traditional palette can unify and divide. A sample of CNBC’S newsroom with chips provided by PepsiCo revealed fans and critics. Nonetheless, the three flavors that were intended to mimic popular foods sparked conversation.

Source: To create a chip flavor like wasabi ginger, Lay’s starts with the real thing