To create a chip flavor like wasabi ginger, Lay’s starts with the real thing

By November 2, 2017Flavour trends, Food trends

Three of Lay’s most popular experimental flavors are back on shelves.

Cheddar Bacon Mac & Cheese, Cheesy Garlic Bread and Kettled Cooked Wasabi Ginger potato chips will be available until Thanksgiving as part of the Lay’s Flavor All-Stars promotion. In its second year, the campaign opens the flavor vault to renew recipes from past initiatives like “Do Us a Flavor” and “Flavor Swap.”

Flavors that veer from the traditional palette can unify and divide. A sample of CNBC’S newsroom with chips provided by PepsiCo revealed fans and critics. Nonetheless, the three flavors that were intended to mimic popular foods sparked conversation.

Source: To create a chip flavor like wasabi ginger, Lay’s starts with the real thing