There’s no stigma in a stein of alcohol-free beer, research shows

By September 18, 2017Beer, Beverage trends

With Oktoberfest underway, Mintel have released the results of a survey that uncovers a changing market and could give brewers something to think about.

This is according to research conducted by market researchers Mintel. Sample groups of between 1,000 and 2,000 people surveyed in Germany, Poland, Italy, Spain and France via Lightspeed showed a developing taste for the lighter tipple.

Source: There’s no stigma in a stein of alcohol-free beer, research shows