The Surprising Reason Americans Are Obsessed With Pumpkins

By September 25, 2017Flavour trends

Friday may officially mark the first day of Fall, but retailers have been getting into the spirit of the season for weeks: pumpkin-flavored items started hitting shelves in August, and some Starbucks locations have been selling Pumpkin Spice Lattes since Sept. 1. The array of pumpkin-flavored items seems to get more surprising by the year, from pumpkin-flavored wine to pet food. And people are eating it up: Nielsen says sales of pumpkin-flavored items have reached a new high, bringing in $414 million in the U.S. between the end of July 2016 and the end of July 2017 — up from $286 million over that same period of time in 2013.

But, while pumpkin items are now social media stars, the flavor wasn’t always something worth celebrating.

Source: The Surprising Reason Americans Are Obsessed With Pumpkins