The drinking experience is no longer just taste, brands must satisfy every sense

It comes as no surprise that London has strong appeal for brands looking to generate maximum impact from a brand experience. With London proving to be such a pull for brand experience activations, more consumers than ever before are catching on to the notion that experiences make you happier and are as valuable, or more so, than buying fancy things.

People now expect every element of their night out to deliver a multi-sensory, immersive experience, including the food and drink they order. In London’s high-end bars and restaurants, visitors are prepared to spend significant chunks of money to get the unique, surprising, sensorial experience that they most crave. Not only does their food and drink need to taste good, it needs to look incredible, smell and sound out of this world and above all tell a story; a story that they can instantly share on social media, giving them top dollar social currency.

Source: The drinking experience is no longer just taste, brands must satisfy every sense | The Drum