The coffee soda that went from crazy late-night idea to Whole Foods in under a year

Thi Lam and his business partner, Brent Lagerman, made a discovery last summer that has dramatically changed their lives. While working as graphic designers at a branding agency, they started conducting “lunchtime experiments” with the office SodaStream. They started with limes, leftover Splenda and Café Bustelo. They threw whatever they could find into the seltzer-making machine, including lemon zest and ginger, citric acid tablets and maple syrup, until they created something new.

“When you think coffee and citrus, you don’t really imagine those two things ever going together in a drink,” said Lam.

After only a few months, excited about the results of their carbonated creativity, the pair quit their design jobs. Lagerman survived primarily on income from his spouse; Lam took on freelance jobs and dramatically reduced his expenses.

Source: The coffee soda that went from crazy late-night idea to Whole Foods in under a year