The country abounds with fast-casual burrito concepts based on the Chipotle Mexican Grill model: Guests pick a protein and other fillings which are wrapped in a tortilla or served in a bowl, or maybe in other shapes like tacos or quesadillas. Translating that concept to other cuisines has met with only limited success, but CEO Mikhail Goncharov (left) has managed it in Russia with Teremok, and he has brought the concept to New York, where he now operates two locations.
Instead of burritos, he serves bliny — a sort of soft crêpe — and his bowls are served over kasha, or boiled buckwheat. Russian salads and dumplings round out the menu. The concept offers American and Russian soft drinks, including a tarragon lemonade and an alcohol-free near beer called kvass, as well as coffee and tea, including nitro cold brew coffee; the latter is an indication that Goncharov and chief operating officer Andrey Narkevich are keeping up with the latest beverage trends.