Sweet and salty snacks: Opposites attract | 2017-09-15 | Candy Industry

By September 23, 2017Bakery, Confectionary, Snack

As the distinction between snacks and confections continues to soften, manufacturers are leveraging this classic combination to create new products and experiences that appeal to consumers in different ways.

“The lines used to be so static between what was a treat and what was a snack,” said Larry Levin, senior v.p. of thought innovation for IRI, a Chicago-based research company, during an Aug. 13 educational session at a ECRM Candy Planning event in Orlando, Fla., “Now those lines are blurring.”

He noted the ready-to-eat popcorn and caramel corn category has grown by almost 17 percent, while trail mixes and snack bars — which often pair fruit and nuts — have grown by 6.3 and 5.6 percent, respectively.

Source: Sweet and salty snacks: Opposites attract | 2017-09-15 | Candy Industry