- Flavor is the #1 driver of juice purchases among adults and parents of children ages 1 to 17, according to a recent study. About half of the 500 respondents in the study on consumer behavior, usage and attitudes toward juice said “all natural” was the second most important element.
- The majority said they prefer orange juice, preferably with pulp, and most — particularly members of Generation Z, defined as those born in 1996 or later — do not dilute the juice they drink.
- A large segment of the adult respondents (44%) said they drink juice as an “alternative to a snack, dessert or meal replacement,” and 54% of the children said they drink juice that way.
Source: Study: Flavor drives most juice purchases | Food Dive