Study Explores America’s Pumpkin Spice Obsession | Yahoo

By August 23, 2019Flavour, Interesting

A poll of 2,000 Americans examined the pumpkin spice obsession and found 79 percent would enjoy having pumpkin spice year-round — so much so that they’d sign a petition to allow the flavor to be available throughout the year. Some Americans can’t hide their obsession with pumpkin spice. In fact, of those who enjoy pumpkin spice treats, 41 percent say they’d give up carbs to get pumpkin spice coffee for life.

It turns out Americans would rather give up alcohol, chocolate and their cell phone before giving up pumpkin spice coffee. Forty-one percent said they’d give up alcohol and 28 percent would be willing to sacrifice chocolate.  The study, conducted by One Poll in conjunction with the Green Mountain Coffee Roasters® brand team, examined Americans’ fall season habits and behaviors and found 80 percent are on the pumpkin spice bandwagon. Of those who plan on having something pumpkin spice-flavored this fall season, results uncovered that 41 percent would stand in line at the DMV once a month for the rest of their lives if it meant they’d get pumpkin spice coffee for life. Some Americans are willing to go to some extremes in the name of pumpkin spice. Of pumpkin-spice enthusiasts, two in five would take a red-eye flight once a week just to have pumpkin spice coffee for life. While a further 35 percent of those who plan on enjoying something pumpkin spice-flavored say they would name their child “Pumpkin Spice” if it meant being able to have pumpkin spice coffee for life. But that’s not all that people who love the pumpkin spice flavor are willing to do to ensure they have pumpkin spice coffee for life.

Of those drinking the fall treat, three in 10 reveal they would sit in traffic for two hours every day just to have pumpkin spice coffee for life. Pumpkin spice is not just a trend. Of those who plan on having pumpkin spice treats this season, 68 percent begin craving the deliciousness of pumpkin spice before the season even hits in September. But what specific pumpkin spice treats are those who love the trend excited to have? Of those who plan on having pumpkin spice-flavored foods and drinks, Americans are most excited to get their hands on coffee. Seventy-seven percent of those who plan on having something pumpkin spice-flavored expect to have it as coffee. Forty-six percent of those who expect to have something pumpkin spice this fall season will do so in the form of cookie while a further 45 percent will do so with their cereal. Scott Christensen, Senior Director of Beverage Marketing for the Green Mountain Coffee Roasters® brand stated: “Americans really can’t wait until September to enjoy the tastes of Fall.

Pumpkin spice is a flavor that many would love to enjoy year-round. We’re always following flavor trends that our fans have passion for and work to get our products on shelves earlier so fans can brew Pumpkin Spice Coffee at home!” Pumpkin spice isn’t the only thing people look forward to when it comes to fall. The number one thing those surveyed revealed excites them about fall was the change in the weather (44 percent). Other fall favorites that get people jazzed include having football season back (37 percent) going apple picking (23 percent), drinking warm drinks (22 percent) and, of course, Thanksgiving (20 percent).

Source: Study Explores America’s Pumpkin Spice Obsession