“Au revoir avocado!” declares the latest communique from food delivery company, Deliveroo. “Bonjour the season of pumpkin spice.” Perhaps its taken the six weeks of autumn already elapsed for the brand to realise there’s room in one calendar year for a second Silly Season.
The delivery company, in partnership with Covent Garden ‘American Midwest’ cafe Farmstand, are on a mission to introduce a seasonal “alternative to hipster brunch food avocado on toast.” Forgetting for a moment that avocado on toast is not eaten exclusively by hipsters, is this really necessary?
The logic runs that the avocado shortage, reported a year ago, has forced a rethink. Students of hype and food zeitgeists crossing the Atlantic at an Ophelian pace could be forgiven for assuming that it is not unrelated to the American fascination with pumpkin spice and its application to, well, pretty much everything.