Smartphone Scanning Technology Combats Pharmaceutical Counterfeiting

With drug counterfeiting occurring at an alarming rate, increasing three percent per year according to the Brand Protection and Product Traceability Market Research report produced by PMMI, The Association for Packaging and Processing Technologies, pharmaceutical companies are faced with the challenge of protecting their brands and their customers.

Addressing this threat, Document Security Services (DSS), a developer of anti-fraud technologies for both digital and printed information, has developed a smartphone scanning technology, which is marketed in partnership with Sun Chemical, a leading producer of printing inks, coatings and pigments.

Jim Reiman, Director of Sales for Security at Sun Chemical, and Mike Tobin, Vice President of Sales & Marketing at DSS, will host an education session at the Innovation Stage at Healthcare Packaging EXPO. During that time, they will share their thoughts on how big data will become the cornerstone in the fight against counterfeit products.

Source: Smartphone Scanning Technology Combats Pharmaceutical Counterfeiting