Shopping small: 79% of Gen Z buys specialty foods | Beverage Daily

By January 22, 2019uncategorized

Both younger generations – millennials and gen Z – are more interested in supporting local, small businesses than their gex X and baby boomer predecessors. The independent, specialty food and beverage market in the US is now worth $140bn and growing three times as fast as conventional products.

Source: Shopping small: 79% of Gen Z buys specialty foods