Some flavour houses regularly get away with selling flavours that do not correspond to the actual taste & smell of specific fruits. AT Novotaste, we pride ourselves in always being proud of the flavours that we submit to our clients. When we develop a new fruit flavour, we base ourselves on internal & external research findings as well as the actual fruits we are trying to mimic.
One great example of this is with the typical açaí fruit flavours that we can taste in current products. Because most North-American consumers have not had the opportunity to taste actual açaí, they are content with what they are presented. We would never do this, we take pride in providing you with real fruit tasting flavours, such as açaí.
Examples of realistic tasting fruit flavours