Preferences for new flavors vary by generation

By October 27, 2017Flavour trends

27 Oct 2017 — Baby boomers are showing a growing tendency to forgo new flavors, as millennials and Gen Xers continue to drive demand for unique flavors, according to Technomic’s recently released 2017 Flavor Consumer Trend Report. Differing attitudes ring particularly true for spicy, bold and ethnic flavors, with millennials twice as likely as baby boomers to order ethnic foods at least once a week.

Source: Technomic reveals preferences for new flavors vary by generation