Driving the growth: Premium, human-grade food that is organic and minimally processed.Americans will spend close to $30 billion feeding their pets this year, according to the American Pet Products Assn. That’s up from $28.23 billion last year.
Driving the growth: premium, human-grade food that is organic, minimally processed, slow-cooked and loaded with previously niche ingredients like coconut, turmeric and cardamom.
“People want to feed their dogs upscale, yuppie diets rather than buying dog chow,” said Will Draper, veterinary contributor to WebMD and the co-host with his wife, Fran Tyler, of Nat Geo’s “Love and Vets” show. “Otherwise, they feel like they’re cheating their dogs.”