PepsiCo has revealed plans to release the world’s first nitrogen-infused cola and potentially create a new beverage category.
Called Nitro Pepsi, the drink combines nitrogen infusion with the classic Pepsi taste to “deliver an entirely reimagined cola experience”.
PepsiCo said that a creamy flavour combined with a velvety, cascading foam provides a unique texture. Two variants will be available: signature cola and vanilla.
Todd Kaplan, Pepsi VP marketing, said: “We couldn’t be more excited about how far we have come with the development of Nitro Pepsi. With Pepsi, we are going all in on delivering the most exciting experiences and offerings to our loyal fans – from engaging marketing programmes to disruptive new product innovation.
“With the creation of the world’s first ever nitro-infused cola, we will be able to introduce a creamier, smoother product, reimagining cola in a way that only Pepsi can, to a whole new set of consumers.”
As many food and beverage trends start when consumers are away from home, where they are often looking for new culinary experiences, PepsiCo said Nitro Pepsi is a “perfect candidate” to seed within the company’s key foodservice customers.
The beverages will initially be sampled at select venues and cultural events, starting with the Super Bowl in Atlanta this Sunday. A full launch date has not been announced.
Last year, Nestlé expanded its Nescafé Azera range in the UK with the addition of a new variant which is packed in nitrogen-infused cans, creating a smooth and creamy taste.