Novotaste’s multisensory laboratory

We have a unique multisensory laboratory for the evaluation flavour, foods & beverages. It is a clearly established fact that humans are heavily influenced by what we see & consequently our senses of taste & smell can be affected. It turns out that the other senses can also have effects too. The scientific community is focusing more energy into this type of research topic & technological advances are permitting companies to translate this into innovative new products & deeper understandings of consumer habits.

Our laboratory was custom-built so that we can evaluate the effects of specific sound, visuals & texture on our ability to taste & smell.

Recent multisensory articles